Her Story
About Sherree
Sherree Duran is a licensed esthetician and the owner of Bossthetics, formerly known as Boss Lashes, a brick-and-mortar beauty shop in Placentia, California. She has been in the beauty and wellness field for 11 years. Prior to entering the industry, Duran worked in the corporate sector in roles including project management, account management, and credit. Motivated by a desire for better work-life balance after having her daughter, she attended esthetician school and quickly developed a passion for lash extensions. She started her own business to create an environment where independent contractors could thrive as their own bosses, renting rooms in her shop which now includes three service rooms offering services such as lash extensions, brow artistry, body waxing, microblading, body contouring, and beauty peptides. Duran has rebranded her business to Bossthetics to reflect its expanded wellness focus. She is a member of the Placentia and Yorba Linda Chambers of Commerce and the Women's Club, through which she engages in volunteer work, including supporting the Brothers on a Quest nonprofit via golf tournaments and donating her services to local schools and nonprofits.
Her Interview
Ten minutes with Sherree
01What advice would you give to young women entering your industry?
Show up for yourself, don't give up. Even when you don't have a client, go in there and make it your own, because if you show up, you're gonna glow up. Just smile and keep your head up, and fake it until you make it, because all eyes are on you. Your energy is going to bring in the people through word of mouth. You can't give up on yourself. Give yourself time. Fear is the hardest. Don't give up.
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