Her Story
About Sherrie
Sherrie Towne is a senior marketing and business development leader with over 20 years of experience driving brand growth, strategic accounts, and revenue across professional services, manufacturing, and B2B industries. She specializes in marketing strategy, client development, account-based marketing, brand positioning, and integrated campaigns. She currently serves as Director of Marketing and Business Development at Teague, Campbell, Dennis, and Gorham, a Raleigh, North Carolina-based law firm, a role she has held since October 2025. Prior to that, she spent 14 years as director of marketing at a local Raleigh accounting firm. Sherrie Towne holds a B.S. in Business Administration with a Marketing concentration from Meredith College, graduating in 2001. She has earned certifications including account-based marketing Go-to-market and account-based measurement and reporting through Demandbase, as well as an Empowering marketers with generative AI workshop through the Association of National Advertisers. She is a member of the Legal Marketing Association.
Her Interview
Ten minutes with Sherrie
01What do you attribute your success to?
I am a people-first marketer who focuses on equipping attorneys with training to represent the firm and build their personal brands. My success also comes from a mixed background in product marketing and professional services across various sized organizations, allowing me to be both a strategy leader and tactical executor who can pivot quickly and see projects through from start to finish.
02What’s the best career advice you’ve ever received?
The best career advice came from someone at Highwoods Properties who said everyone has a skill set to excel and it's about matching the person with the skills and being a good listener to place people in the right roles. Another piece was that when someone asks you to do something, they are asking you to get it done, not necessarily execute it yourself, which helped me learn to delegate and rise to director level without micromanaging.
03What advice would you give to young women entering your industry?
Think about what you want to accomplish and create a network of professionals who can help open doors. Go back to college if needed to get the degree, as I did after being told I needed one for a marketing role. Find opportunities within your organization or school to build skills, like creating a brochure for an unsupported department, to build your resume before you have one.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is the small marketing department typical in law firms, where you wear many hats making the job interesting but preventing quick movement on projects. This requires depending on agencies, interns, and external resources to fill skills gaps.
05What values are most important to you in your work and personal life?
Respect is at the top of the list. I like to give people respect and expect to be treated professionally, ethically, and with respect. Everyone has a role to play and key skills, so having respect for everyone from entry level to leadership helps establish good relationships from the bottom up and top down.
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