Sherry Dong
Sherry Dong is an award-winning marketing strategist whose work bridges data, creativity, and human insight. With dual master’s degrees in Management and Communications and over a decade of consulting experience, she has built a career helping organizations translate complex challenges into measurable impact.
As a Senior Marketing Consultant and National Product Team Lead at ICF, Sherry plays a dual role that unites strategy and execution. At the national level, she advises utility marketing teams across the country on retailer and manufacturer initiatives, merchandising trends, and retail strategy—driving alignment and innovation across programs. At the account level, she directs multi-million-dollar regional campaigns spanning digital, retail, and direct outreach channels. Her leadership has delivered programs reaching millions of households, revitalized underperforming accounts into profitable partnerships, and introduced marketing automation frameworks that increased efficiency by over 40%.
Previously, Sherry led go-to-market strategy at Altice USA, managing product launches, pricing, and cross-functional execution for a customer base of millions. Her ability to merge analytical rigor with creative storytelling earned her the 2025 Telly Award for Social Video Series (Animated) for the Avangrid Residential Rebate campaign—recognized for turning complex energy topics into emotionally resonant storytelling.
Certified by the MIT Sloan School of Management in Artificial Intelligence: Implications for Business Strategy, Sherry is passionate about using technology to make marketing smarter, faster, and more human. She also holds certifications from the Association of National Advertisers and HubSpot Academy, reflecting her commitment to lifelong learning and innovation.
Beyond her corporate accomplishments, Sherry champions creativity and social responsibility. She enjoys swimming and stand-up paddleboarding with her son and supports global causes such as Human Rights Watch, embodying her belief that professional excellence and personal purpose can move in harmony.
Known for her empathy, precision, and visionary thinking, Sherry unites data and imagination—creating marketing that not only performs, but inspires.
• Certified ANA Marketing Professional - 2019
• Keuka College - BS
• Association of National Advertisers
What do you attribute your success to?
I attribute my success to integrity. Throughout my career, I’ve learned that talent and skill matter, but trust is what sustains growth. I make it a point to stay true to my values and deliver on every promise — that consistency builds credibility, both with clients and teams. One of my proudest moments was turning an account that was on the verge of being lost into a 27% profit within eight months — not through shortcuts, but through clarity, collaboration, and follow-through. Another defining experience was leading the proposal effort that helped secure a $400 million new business contract. Both moments reaffirmed what I believe deeply: when you lead with integrity and perseverance, results naturally follow.
What’s the best career advice you’ve ever received?
A mentor once told me to live and work based on principles, not circumstances. That idea completely shifted how I lead. In every decision, I try to act from my values rather than react to pressure. It’s how I’ve built trust with clients, kept teams aligned, and turned challenges into opportunities. Integrity, to me, is simply living in alignment with what matters most.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is simple: don’t wait until you’re given a seat at the table — bring your own chair. Find your voice early, speak with conviction, and contribute your ideas with confidence. You don’t need permission to make an impact; you earn influence by showing up prepared, grounded in your values, and willing to lead before you’re asked to.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge and opportunity in marketing right now is the rise of AI. It’s transforming everything — how we analyze data, create content, and connect with audiences. The challenge is that it’s moving faster than most organizations can adapt, which can create noise, fear, or misuse. But the opportunity is enormous. AI can free us from repetitive tasks and give us deeper insights, allowing marketers to focus on strategy, creativity, and empathy — the things machines can’t replicate. The future belongs to those who know how to pair technology with human judgment.
What values are most important to you in your work and personal life?
Integrity and empathy are at the center of everything I do. Integrity means doing the right thing even when it’s inconvenient — staying true to my word, my values, and the people who trust me. Empathy keeps me grounded; it reminds me that marketing, leadership, and even parenting all come down to understanding people. Together, those values guide how I make decisions, build relationships, and lead teams — with honesty, respect, and purpose.
Locations
ICF
Plainsboro, NJ 08536