Sherry Howell
Sherry Howell is the CEO and Founder of Miinoor, a pioneering platform launched in April 2025 that empowers both consumers and vendors through innovative e-commerce solutions. A Cleveland native, Sherry brings her entrepreneurial vision to life by creating a marketplace that goes beyond traditional shopping experiences, combining technology, engagement, and community building. Her leadership reflects a commitment to fostering meaningful connections between buyers and sellers, helping vendors grow while providing consumers with personalized, interactive experiences.
Sherry holds a Bachelor of Science in Psychology from the University of Phoenix, a foundation that informs her approach to business, user experience, and community engagement. Under her guidance, Miinoor has introduced features such as live video sales and an AI-powered assistant, ensuring users can navigate the platform seamlessly and interact directly with vendors in real time. These innovations exemplify her dedication to making e-commerce more accessible, interactive, and human-centered.
Beyond her professional pursuits, Sherry balances her entrepreneurial endeavors with family life, capturing and sharing moments that reflect her multifaceted journey as a business leader and mother. Her mission is to cultivate a vibrant, inclusive community where every shopper feels empowered and every vendor has the tools to succeed. At Miinoor, Sherry continues to merge innovation with opportunity, driving the company toward new heights in the digital marketplace.
• University of Phoenix - Bachelor of Science - BS, Psychology
What do you attribute your success to?
I attribute my success to my background in technology. My experience in tech has equipped me with the skills to innovate, solve complex problems, and adapt quickly to new challenges. It has given me a strong foundation to understand both the opportunities and the obstacles in building scalable solutions, and it continues to guide my approach to leadership and entrepreneurship.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is that women remain a minority in tech. This underrepresentation can create barriers in terms of access to leadership opportunities, mentorship, and visibility. However, it also presents a significant opportunity: by breaking through these barriers, women in tech can pave the way for others, shape inclusive workplace cultures, and drive innovation with diverse perspectives. For me, it’s about leveraging my experience to empower other women, advocate for equitable opportunities, and demonstrate that leadership and technical expertise go hand in hand.
Locations
Miinoor
Cleveland, OH 44109