Sherry Serio

With an illustrious career spanning the hospitality and service industry, this seasoned professional has carved a remarkable path through two distinguished corporate organizations - Starwood Hotels & Resorts and Aimbridge Hospitality/Interstate Hotels and Resorts. Their journey is a testament to continuous growth and excellence, evolving from humble beginnings in PBX operations to becoming a strategic leader in the industry.

Starting at the front lines answering calls, they systematically mastered various operational roles including front office management, administrative support in sales and catering, and completed a comprehensive management training program. This foundation paved the way for their expertise in sales, marketing, revenue strategy, and total topline revenue management.

As a dynamic leader, they have earned recognition for their ability to drive results through people, performance, and profitability. Their true passion lies in developing talent, mentoring future leaders, and building lasting relationships with associates, senior leadership, customers, owners, and shareholders.

Their expertise encompasses a deep understanding of market intelligence, branding, and strategic positioning. They excel in implementing winning strategies while fostering positive organizational cultures. Their leadership style combines excellent team building and communication skills with a strong grasp of financial management and owner relations.

Their professional toolkit includes specialized skills in:
• Direct Sales and Market Share Management
• Revenue Analytics and Pricing Strategy
• Channel Distribution and Financial Operations
• Digital/Ecommerce Strategy
• Pre-opening, Transitions, Acquisitions, and New Build Experience
• Leisure Strategy and Brand Management
• Project Management and Leadership
• Luxury and Resort Programs

They bring extensive experience with industry-leading platforms including Travelclick Suite, MRDW/MRFP (Marriott), OnQ/Lobby (Hilton), Lanyon Seller/Supplier Platform, Cvent/Hotel Planner, ProfitSage/ProfitSword, and various sales automation systems including STS, Delphi, and CI/TY.