Shianne Motter
Shianne Motter is a seasoned Marketing & Design Strategist at Montecito Village Travel, where she leverages her expertise in digital marketing, communications, and design to elevate brand presence and client engagement. With a strong background in content creation, social media strategy, and public relations, Shianne has been instrumental in supporting the growth and recognition of Montecito Village Travel within the luxury travel industry. Her ability to thrive under pressure stems from a genuine love of learning and a compassionate approach to collaboration.
Before joining Montecito Village Travel, Shianne honed her skills across a variety of roles in marketing and communications. She served as Marketing Coordinator at Channel Islands YMCA, managing digital campaigns across multiple branches and creating compelling public relations content. Her freelance work with Revolver Productions involved growing social media engagement, managing editorial calendars, and developing content for diverse platforms. Additionally, Shianne’s leadership experience includes roles such as Director of Volunteers at Responsive Conference and Guest Communications Supervisor at C-Two Hotels, where she managed teams, executed marketing initiatives, and facilitated seamless event operations.
Shianne is also deeply committed to community service and education. For over a decade, she has volunteered as an English as a Foreign Language teacher in Bologna, Italy, helping students from diverse backgrounds gain essential language skills. She has also contributed to Reuse with Love, a nonprofit supporting local families through free clothing initiatives and fundraising efforts for healthcare projects. Fluent in English and professionally proficient in Italian, Shianne brings a global perspective to her work, blending creativity, strategy, and social impact in every project she undertakes.
• Bachelor of Arts (B.A.), Communication and Media Studies
• Study Abroad, Media Studies
• CPR Certified
• First Aid Certified
• Spring Hill College Italy Center - Bachelor’s Degree, Media Studies- Study Abroad
• University of San Francisco - Bachelor of Arts (B.A.), Communication and Media Studies
• Montecito Village Travel nominated for Best Travel Agency in Santa Barbara, Living Well category
• Teacher, English as a Foreign Language, Bologna, Italy (10+ years)
• Boutique Assistant, Reuse with Love, Bologna, Italy (10+ years)
What do you attribute your success to?
I attribute my success to the power of human connection. From my college days, I’ve been a passionate writer and storyteller, and I’ve channeled that talent into digital marketing, creating compelling visual content and video productions that drive engagement. While I take pride in the measurable results of my work, what truly matters to me are the people behind them. Building genuine relationships and fostering meaningful connections has been the foundation of my career and the key to my success.
I thrive on creative challenges and value face-to-face interaction, bringing a leadership style rooted in compassion, curiosity, and a love of learning. These qualities allow me to adapt quickly, inspire teams, and deliver impactful results under any pressure. My approach to marketing, design, and communications blends strategy with empathy, ensuring that every project not only achieves its goals but also resonates on a human level.
What are the biggest challenges or opportunities in your field right now?
In luxury travel marketing, one of the biggest challenges is keeping pace with the rapidly evolving digital landscape and shifting consumer expectations. At the same time, there are exciting opportunities to leverage storytelling, visual content, and emerging technologies to create personalized, engaging experiences for travelers. I see these challenges as opportunities to innovate, build authentic relationships, and deliver meaningful results for clients and partners.
Outside of work, I enjoy traveling, spending time at the beach or in nature, and exploring new foods. These experiences inspire my creativity and continually inform my approach to marketing and storytelling.
I’ve also been published in the Montecito Journal, where I shared a personal story about my father, reflecting my passion for meaningful storytelling both personally and professionally.