Shreya Patel
Shreya Patel is an Associate Client Manager at NielsenIQ, where she leverages data, strategy, and storytelling to help leading CPG brands like Kellogg’s, Reckitt, and Mondelez drive measurable business outcomes. With over four years of experience bridging brand strategy, consumer insights, and client management, Shreya excels at transforming complex media data into actionable insights that optimize campaigns and uncover growth opportunities. She is passionate about connecting data to strategy, ensuring every recommendation delivers real impact.
At NielsenIQ, Shreya manages multimillion-dollar client relationships, leading cross-functional teams of marketers and data scientists to execute high-impact advertising insights and measurement programs. She has spearheaded the pilot launch of AskArthur, the company’s AI-powered analytics platform, which accelerated client decision-making and reduced insight turnaround time by 40%. Her consultative, insight-driven approach has contributed to significant client investment growth and multiple high-value contract renewals. Throughout her career, Shreya has been guided and inspired by mentors like Danielle Colberg, whose guidance has shaped her professional growth and approach to leadership.
Shreya is a connector at heart—linking brands to platforms, insights to action, and strategy to measurable results. She thrives in collaborative environments, partnering with marketing, product, and agency teams to optimize media investments and deliver on campaign promises. Currently, she is completing her Master of Science in Arts, Entertainment, and Media Management at Fordham Gabelli School of Business, expected in 2026. Outside of work, Shreya enjoys traveling and is a skilled makeup artist, blending creativity with her professional expertise. With a strong foundation in data analysis and consumer insights, she is excited to explore opportunities where creativity, storytelling, and data intersect to build iconic consumer brands.
• Google Ad Manager Certificate
• Udacity
• Rutgers University - BEc
What do you attribute your success to?
I attribute my success to the incredible mentors I’ve had throughout my career. Their guidance, support, and encouragement have shaped my professional growth and inspired me to strive for excellence. Each mentor has provided unique insights and wisdom, helping me navigate challenges, seize opportunities, and continuously develop my skills. I am grateful for their influence, and I aim to honor their impact by paying it forward and supporting others on their own paths to success.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to focus on doing something I’m truly good at and passionate about. When you dedicate yourself to your strengths and cultivate your skills, the money and success naturally follow. This guidance has taught me the importance of aligning my work with my talents and interests, ensuring both fulfillment and professional growth.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is keeping up with the constant changes and evolving trends within the industry. Staying current requires continuous learning, adaptability, and a proactive approach to new technologies, regulations, and best practices. While this can be demanding, it also presents a significant opportunity to innovate, grow professionally, and position myself and my organization at the forefront of industry developments.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are authenticity, teamwork, and a collaborative spirit. I strive to be genuine in my interactions, foster strong partnerships, and work together with others to achieve shared goals. These principles guide my decisions, shape my relationships, and help create an environment where everyone can thrive.