Simone Pinnock, MS
Simone Pinnock, MS is a results-driven social media and marketing professional based in Dallas, Texas, with over six years of experience in digital strategy, content development, and client-focused communications. She began her academic journey earning a Bachelor of Arts in Theatre, which shaped her foundation in storytelling and creative expression. During the COVID-19 pandemic, she pivoted her career path and pursued a Master of Science in Digital Communication and Media/Multimedia at Arkansas State University, where she developed expertise in marketing, public relations, content strategy, and digital communications.
Throughout her career, Simone has built a diverse portfolio spanning freelance work, contract roles, and corporate social media positions across major organizations, including General Motors, AbbVie, and Cetera Financial Group. She currently serves as a Senior Corporate Social Media Specialist at Propelled Brands, where she manages organic social media strategy across headquarters and more than 700 franchise accounts. In this role, she develops content calendars, refines brand messaging, analyzes performance metrics, and collaborates with franchisees to strengthen digital presence and audience engagement at scale.
Simone’s areas of specialization include project management, content strategy, influencer relations, market research, client success, and performance analytics. She is known for her strategic approach to combining data-driven insights with creative storytelling to drive measurable results and conversions. Guided by values such as continuous learning, adaptability, collaboration, and organization, she continues to expand her expertise in digital media marketing while also pursuing advanced academic growth through doctoral studies in progress.
• Salesforce Essential Training
• IT Help Desk for Beginners
• Understanding and Prioritizing Data Privacy
• SQL for Non-Programmers
• Arkansas State University - MS
What do you attribute your success to?
I attribute my success to maintaining a consistent growth mindset and refusing to become complacent. I focus on continuously developing in my current role while ensuring that the projects I lead are executed effectively and in collaboration with a strong team. For me, success comes from staying engaged, committed, and intentional about my work. When I remain passionate and dedicated to my responsibilities and projects, I am able to sustain meaningful progress and achieve ongoing success.
What advice would you give to young women entering your industry?
I would advise young women entering my industry to stay adaptable and committed to continuous learning. In marketing, things evolve quickly, so it’s important to remain open to change and approach every experience as an opportunity to grow your skills. I also encourage building strong relationships with your team, as these connections can support your development, strengthen your work, and often become lasting professional and personal networks.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field is keeping up with the fast-paced, trend-driven nature of marketing while managing the complexity of large-scale franchise social media networks, which require both consistency and localized strategy across 700+ accounts. This creates a highly detailed and operationally demanding environment. At the same time, it presents a strong opportunity to build scalable, impactful systems that still feel personalized at the local level. Another key challenge is the emotional and mental load of wearing multiple hats, which makes intentional communication, effective delegation, and strong organization essential for sustained success.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are maintaining a growth mindset and a commitment to lifelong learning. I also prioritize collaboration and strong organization, as I believe they are essential to achieving meaningful and effective results. Equally important to me is staying family-oriented and fostering genuine connection, both in my personal relationships and in the way I work with others.
Locations
Propelled Brands
Frisco, TX 75034