Sonia Hawkins, Director of Implementation and Professional Services on Influential Women

Influential Woman · EdTech

Sonia Hawkins

Director of Implementation and Professional Services, Aeries Software

Anaheim, CA

Certifications · Degrees · Memberships

Degree Political Science major Cert Teaching credentials

Her Story

About Sonia

I bridge the gap with student success tools, especially with the use of our product. I have helped a lot of our developers engineer and design some of the pages in our product that really put an emphasis on making sure that students not only graduate from high school but also succeed well in the world beyond that high school diploma, emphasizing the skill sets needed for career and even post-secondary education. My department owns the onboarding experience for customers that transition from their current student information system into ours. I oversee a department of engineers, project managers, and coordinators that help migrate data from their legacy systems into ours, preserving the integrity of those student records so that users like counselors and school administrators can continue to make informative decisions that impact their students' academic career paths. That data integrity is a big priority for our department. My greatest achievement has been transitioning our onboarding experience around the model of customer centricity, using empathy from our users and their roles and how they function in the school environment, ensuring that the application we're setting up for them not only supports them but complements them in their role. That redesign really saw the whole process of onboarding a customer through a different lens than what we have historically done before, and the success rate and feedback we get from new customers has really spoken volumes on the effort that my team and I put in.

Her Interview

Ten minutes with Sonia

01What’s the best career advice you’ve ever received?

One mentor told me, don't get upset with the criticism you receive, because even though you may think it's bad or it's negative, if someone speaks to you or of you on anything, it's because you're being noticed. Their intention always isn't to put you down, but to help raise you up. That perspective, whenever I would hear any type of feedback, really helped me look at the silver lining of it all and really put it into perspective of why is this person saying what they're saying, and what's the ultimate goal of saying what they're saying to me. That has opened doors for me. It truly has. Just when I think I'm not qualified for a position, they give me feedback and say, well, if you would work more on this and more on that, you would see what I see. And it's like, oh, well, I didn't think of it that way, so let's give that a shot. Anyone else would possibly look at that and think, oh, even more reason why I shouldn't pursue something.

02What advice would you give to young women entering your industry?

Learn to listen and observe. That, I think, has been really my compass throughout my career. Sometimes being young and gung-ho, for lack of a better term, you sometimes want to jump in, engage, give an opinion, be proactive in the conversation. But sometimes, depending on what the conversation is, you learn a lot more just by listening than you do by being proactive within the conversation. You'd be surprised how much you thought you knew and realize you didn't, or really just seeing how something is approached through a different lens, a different generation, really, sometimes. That has been very, very eye-opening and has helped me mature in my career. I've learned it both ways, even the younger ones behind me, they bring a lot to the table. The ones that I feel that accelerate the faster in that generation are the ones that just listen. That doesn't mean you're not engaged, on the contrary. There are those soft skills that definitely make you feel that you are part of the conversation, but it's the listeners, I feel, that move quicker than even the ones with all the degrees and certifications under their belt.

03What are the biggest challenges or opportunities in your field right now?

I'm seeing a lot of positive and negative strides when it comes to AI. It's not necessarily a challenge, but it is something we have to jump over and really deal with head on. I have seen a lot of benefits to it, and it's that whole culture of embracing AI and seeing it move at a pace that it's hard for us as humans to keep up with. It's just accepting the fact we're never going to keep up with it, so if this is going to think 20 steps ahead, then maybe I need to slow down 20 steps more and be a better person, embrace it, and look at it as, this allows me to be more of a human in my role. How can I enhance those human touchpoints? It's a challenge, especially in the software industry. We're seeing the risk of it replacing some developer jobs or engineer positions in software, and those are the teams that I lead. My message to them is, don't work against it, work with it. Remember, AI isn't going to replace your job, but someone who uses it will. We're looking as to how to enhance the quality of our work and how to just increase the delivery time of our work so it makes us shine more as humans. You gotta either hate it or love it, and that's a challenge, but we're learning to embrace it, and every day we get closer, we realize that we're loving it more and more.

Join Influential Women and start making an impact. Register now.