Sori Apfelbaum

Meet Sori, the dynamic co-founder and CMO of Kickstand Insurance Services, who's turning the workers' comp insurance industry on its head. As a visionary leader, she's championing a revolution in commercial insurance that breaks free from the traditional mold of complex jargon, subpar service, and unnecessary confusion.

At the helm of Kickstand, Sori leads with a refreshingly different approach: making insurance accessible, understandable, and surprisingly enjoyable. Her philosophy is simple yet powerful - empower businesses through clarity, simplicity, and a touch of fun. Under her guidance, Kickstand has established four cornerstone promises: helping businesses understand their protection needs, securing optimal policies at competitive prices, providing comprehensive answers to all questions, and ensuring smooth, surprise-free audits.

Beyond the conventional realms of paperwork and premiums, Sori has positioned Kickstand as a pioneer in customer-centric insurance solutions. The company stands out by offering instant quotes, expert agent reviews, and personalized service that puts control back in the clients' hands.

As a hands-on leader and dedicated momtrepreneur, Sori's typical day showcases her versatility. She masterminds SEO strategies, crafts engaging blog content, creates educational YouTube videos, analyzes lead data for maximum impact, and orchestrates her talented team - all while maintaining the delicate balance of entrepreneurship and family life.

Sori and her team at Kickstand are dismantling the traditional insurance model where lengthy wait times and uninformed decisions were the norm. Through educational blogs and videos, they're transforming insurance terminology into digestible, accessible information.

For businesses ready to experience a new era of insurance - where education, empowerment, and engagement take center stage - Kickstand offers an innovative platform for instant quotes and comprehensive coverage. Under Sori's leadership, Kickstand isn't just changing how businesses buy insurance; they're revolutionizing how they understand and engage with it.