Stacey Halbert
Stacey Halbert is a small business financial specialist and entrepreneur who helps service-based business owners gain clarity and confidence in their numbers. She is the founder and owner of Two Cats Bookkeeping, a St. Petersburg, Florida–based firm dedicated to providing accurate, reliable, and easy-to-understand bookkeeping services. With a Bachelor of Science in Business Management from the University of South Florida’s Muma College of Business and more than 25 years of experience supporting organizations across industries—including medical practices, higher education, and service-based businesses—Stacey brings a practical, results-driven approach to financial management.
Before launching her own company, Stacey built a strong operational background working in business support and the healthcare sector, including several years in the chiropractic field. During the COVID-19 pandemic, a serious injury led her to reevaluate her career path and ultimately inspired her transition into entrepreneurship. She founded Two Cats Bookkeeping and now oversees every aspect of the business, from client bookkeeping and financial organization to team management, marketing, and strategic planning. As a certified QuickBooks Online advisor, Stacey specializes in helping small business owners clean up their books, maintain organized records, and build a solid financial foundation for growth.
Stacey is known for her approachable style and commitment to translating complex financial information into plain English. Through services such as bookkeeping cleanups, VIP strategy days, and collaborative “Do-It-With-You” support, she empowers entrepreneurs to better understand their finances and make informed business decisions. Named after her two cats—her original “home office supervisors”—Two Cats Bookkeeping reflects Stacey’s belief that financial organization should be supportive, judgment-free, and designed to help small businesses thrive.
• QuickBooks Online Certification Level 1
• QuickBooks Online
• University of South Florida Muma College of Business
• St. Petersburg Girl Boss
• Neighborhood Cat Care
What do you attribute your success to?
I attribute my success to making it as a first-time business owner and reaching year number 4, which has been such a rollercoaster ride but so worth it. The reviews and feedback from my clients have been a huge help and validation - knowing that I've been able to help them has been incredibly rewarding. I really wanted to take some of the knowledge that I gained in my previous operations role and use it to help small businesses succeed. Even though I went through a challenging time during COVID with my ankle and eye surgeries, working from home with my cats as my supervisors helped me discover this path, and I absolutely love being able to set my own schedule and work successfully with my clients.
What’s the best career advice you’ve ever received?
You can have a successful business and own and operate and set the schedule needed so that you too can have a happy life as a women business owner
What advice would you give to young women entering your industry?
You can be a business owner as a woman and women do empower other women we are stronger together
What are the biggest challenges or opportunities in your field right now?
One of my biggest goals this year is getting the exposure and expanding beyond my general location. I do participate and do a lot of local networking, and the majority of my clients here are local, but I want to expand that this year. I also want to be able to reach out to business owners that might have been in the business a little bit longer than 4 to 5 years, so I can help them stabilize and grow. That's one of the two goals that we've got this year - to help more established businesses in addition to the work I'm already doing.
What values are most important to you in your work and personal life?
Being able to work hard and be a successful business owner has been incredibly important to me, and I've been going strong for the last 4 years after COVID came through. One of the hard things I have, the most difficult time with, is taking that break when you're working from home, but I'm working on that balance. I love to travel internationally with my husband and go see live bands play - a lot of them are national and international, smaller venues, so you get that intimate band feeling. Music and travel are really important to us. I'm also devoted to my two cats who were a big inspiration for working remotely and starting my own business. The majority of my clients are women, and I only have hired or have ladies working with me, because women do empower women and we're stronger together.