Steffie Solomon, Short Form Strategist on Influential Women

Influential Woman · Content Creation

Steffie Solomon

Short Form Strategist, Swipe Up Studio

Sterling Heights, MI 48312

Certifications · Degrees · Memberships

Degree Associate's Degree in Communications (2013) Degree High School Diploma (2011) Cert Content Creative Marketing Certification (in progress)

Her Story

About Steffie

My journey in content creation started over 8 years ago with failed video experiments and silly social media projects I'd create myself or convince my family to make with me on weekends. I've always been a lover of storytelling in every aspect - through theater, pageantry, movies, and random auditions back when Detroit's movie scene was thriving. When my dad passed away, I struggled to heal, and weirdly enough, I turned to stand-up comedy as a way to process the grief. The more I talked about it on stage, the more real it became, and I found myself coming to terms with his sudden passing. That led to more writing opportunities, including ghostwriting wedding speeches and stories. Through a friend of a friend, I landed in MrBeast's writer's room to help launch his TikTok, even though I thought I had no idea what I was doing. My former boss from MrBeast later started his own company, Swipe Up Studios, and asked me to be his first hire, saying he really enjoyed the creative work we came up with together. That was 2 years ago, and we're definitely building something. Now as a content strategist, I spend my time scrolling through all social platforms, absorbing information from creators I love and people who are smarter than me, because I believe everybody has something to teach you. I connect what I learn with our clients' needs, helping them create content that's authentic to their voice while getting views and engagement. The hardest part is staying on top of trends, being the quickest, and putting vulnerable work out there while hoping others see the value in it the way I do.

Her Interview

Ten minutes with Steffie

01What do you attribute your success to?

I attribute my success to my son Maximus, who is [AGE] years old. He keeps me on my toes and he's the reason I do everything. He's a [AGE] boy, so I have to find the fine line between being cool mom and being cringey mom. I'm really trying to find ways to keep his spirits alive. Other than that, I would really just say my faith in God keeps me on my straight path, it keeps me focused, and it just reminds me of what I'm doing everything for. Those are my two biggest contributors to my success today and who I am today. I wouldn't be who I am without either of them.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is that you have to fail so many times before you can get your big win. There's always that fear of failing, or fear of looking like a loser, or fear of what other people think, and that needs to be gone like yesterday. The biggest advice, much easier said than done, is just keep on trying, keep on failing, and if you fail a bunch of times, who cares? You never want to take advice from somebody that you wouldn't want to trade lives with, and that helps me with not caring about what other people will think. Just do everything that you do, just keep going, because it just makes your story that much better. Success wouldn't feel as good if you didn't have all those times that you failed, and all those times that you prayed for that are happening now.

03What advice would you give to young women entering your industry?

In a field that feels like you're taking a risk every single time, I would say your voice matters, and your ideas matter, and nobody else is made like you, nobody else is gonna think like you, so use that to your advantage and just be totally unique in what you're bringing to the table. But above all else, know your worth. Never let anybody else kind of put you in a corner or try to label you as something that you're not. Nobody else is made like you, so don't view that as a weakness, use it as your power.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge in my field is making sure that the client's voice and authenticity isn't lost, because it's hard to try to reinvent the wheel all the time. It's awesome to come up with original ideas, but sometimes you also have to take a step back and be like, what is already working? Who's already doing this better than I'm doing this? The hardest part is being on top of everything, needing to beat everyone else and be the quickest about something, but then also being vulnerable with your information and the work that you're putting out there. Trying to sell someone on something that you think is funny is very hard, especially if it's a joke you're writing yourself. If you're putting any of your work out there, it's always in its most raw, vulnerable form. So just seeing if other people can also connect with that is probably the hardest part.

05What values are most important to you in your work and personal life?

The value that is most important to me is integrity. Now that I get to work completely remote, which is such a blessing, I think it's so important to be the same person as you are when somebody's watching over you and micromanaging you, and also the same person you are when you're totally free to just be creative and be free and be loose. Integrity when it comes to always bringing quality work, whether or not someone's on you like that, has to come from within. This is what I bring to the table, and this is the level of quality I bring with me. There are a lot of times, especially now with AI, where you can cut the corners and almost nobody would know, but I think integrity means knowing that you have made your own work, and you are proud in what you do. This is the level that you're gonna elevate yourself to every single time when others are maybe getting paid more for using a shortcut. It comes from you knowing your worth and knowing who you are and what you bring to the table.

Join Influential Women and start making an impact. Register now.