Stephanie Fransway

I think it would have to be just my determination to help as many women as I can. I want more women to be aware that this service is here for them. So many women think that having a stylist or image consultant is only for celebrities, but that's exactly the wrong mindset. If you have the opportunity to work with someone who has solved a big problem that took years for them to figure out, wouldn't you rather work with them and get that catapult of information, rather than you taking the time? I've already had so many years of obsessing over clothes and fashion, so I was already ahead when I had that moment of lacking self-worth. That's why I'm so passionate about helping women see that if you're a mom, if you stay at home all day, if you see yourself, you're valuable, and you should be able to get dressed for yourself.

Don't worry about what other people say. I have had so many haters, but I keep hearing this thing on TikTok and all the platforms that keeps repeating: Nobody who's above you is going to try to put you down. And it's like, dang, that's so good. It's true - nobody who is ahead of you and successful has time to look back and put you down. They're too busy moving forward. So I don't let the noise get to me anymore.

Don't give up. Keep going. Don't listen to the noise. Just stay focused on your goals. There will be people who try to discourage you and there will be haters, but you have to remember that nobody who's above you is going to try to put you down. The people who are successful and ahead of you don't have time for that - they're moving forward, not looking back. So block out all the negativity and stay determined to achieve what you set out to do.

I think number one would be that so many women don't think that they need a stylist or an image consultant at all. Like, that's for celebrities, you know? That's their mindset. But it's like, if you have the opportunity to work with someone who has solved a big problem that took years for them to figure out, wouldn't you rather work with them and get that catapult of information, rather than you taking the time? I've already had so many years of obsessing over clothes and fashion, so I was already ahead when I had that moment of lacking self-worth. That's a very big thing - so many women don't think it's for them. But it's like, that's the exact reason you should have a stylist. Because you're a mom, because you stay at home all day. If you see yourself, you're valuable, so you should be able to get dressed for yourself. Another big thing is just how big trends are. That's what people gravitate towards, because that's what's popular, that's what everyone else is wearing. Everyone wants to fit in with everyone else. But it's like, no! Stand out. Those would be the top two big obstacles.

The most important value to me is helping women see their own worth and value. I believe that women get attacked so much in their value and their worth that they never even step up to the plate. That's so sad to see - that they had so much potential, but they never stepped up to play. Having that level of standard is so important, especially as a mom, because we set the tone for the household and our children are going to be looking up to us for how to deal with life and hard times. Taking care of yourself isn't selfish - it's necessary so you can take better care of your family. I also deeply value determination and not giving up, staying focused on your goals despite what others say. And I value authenticity - helping women express who they really are on the inside through what they wear on the outside, because so many people are afraid of who they really are and don't take that step to understand themselves and have fun with clothes.