Influential Woman · AI Technology

Stephanie Sociedade

Senior Event Marketing Manager, REGAL

New York, NY

Certifications · Degrees · Memberships

Degree Forensic Psychology Degree Cert B2B Marketing Certification

Her Story

About Stephanie

I specialize in event marketing, which is very specific in B2B tech. I'm responsible for figuring out which events will get the most return on investment by doing extensive research to determine where our buyers are, what they're looking for, and what their priorities are, so we can send our team to sell our technology. My typical day varies tremendously - no day is ever the same. I work on several projects simultaneously, often managing 2 or 3 events in the same week or month. It involves tons of prep work, running attendee lists, identifying our ideal customer profile, and doing follow-up. I'm constantly flip-flopping between different events and projects. At both startups I've worked at, I've built entire events programs from absolutely nothing, created teams, and established processes for pre-event, post-event, and on-site operations. Taking ownership of everything has been extremely rewarding.

Her Interview

Ten minutes with Stephanie

01What advice would you give to young women entering your industry?

Just keep going and do what you want to do. Don't let any barrier stop you. Don't get stuck in what you think you should be doing if that's not what you want to do. You don't need schooling - yes, a lot of companies ideally want someone who has higher education, but if you're not able to do that, I think getting certified and just really having that will to make it, you will make it.

02What are the biggest challenges or opportunities in your field right now?

Marketing in and of itself is an uphill battle, and AI is very similar - it's constantly changing. Being in the startup world, no day is ever the same because everything is constantly changing. One week we'll be focused on one thing, targeting a specific vertical, and then the following week it's completely different. Having to continuously adapt to change is definitely the biggest challenge. You'll be working on something and then you just have to completely pivot and somehow make it work.

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