Her Story
About Stevie
For Stevie Rands, great healthcare marketing begins with making complex information clear, relevant, and human. Over the past decade, she has built a career across medical devices and pharmaceuticals, developing strategies that help healthcare professionals and patients understand the innovations, education, and resources available to them, and why they matter.
Today, Stevie serves as Director of Marketing, U.S. at Advancing Eyecare, an alliance of leading companies providing ophthalmic equipment, technology, and service solutions. She leads marketing strategy across the organization’s U.S. portfolio, uniting its brands around a more connected vision while advancing initiatives that drive growth, strengthen customer relationships, and support better patient care.
Her path to eyecare reflects the breadth of her healthcare experience, spanning neurology, cardiology, orthopedics, and rare disease. In her previous role as Vice President of Neurology Account Services, she led marketing and educational initiatives related to Alzheimer’s disease, Parkinson’s disease, and other neurological conditions. At McCann Health, she directed global patient marketing and disease-state education programs in multiple sclerosis and myasthenia gravis. Her earlier work at Arthrex established a strong foundation in patient education, strategic storytelling, and audience engagement within the orthopedic medical device industry.
Stevie’s leadership has also been shaped by experiences beyond the workplace. As a former NCAA Division I athlete, she learned the value of preparation, resilience, adaptability, and teamwork. She also credits the mentors who invested in her, and the example her mother set as a working parent, with influencing the professional, leader, and mother she is today.
This combination of strategic experience and personal perspective continues to shape how Stevie leads, makes decisions, and defines meaningful impact. In “10 Minutes with Stevie,” she shares the lessons that have guided her career, her approach to leadership, and what continues to motivate her personally and professionally.
Her Interview
Ten minutes with Stevie
01What do you attribute your success to?
I attribute my success to mentorship, the example my mother set as a working mom, the confidence to take up space, and the lessons I learned as a Division I athlete. My mom showed me that it is possible to lead, build a meaningful career, and have a family. Mentorship from leaders like my current CMO has also been instrumental in helping me navigate professional growth and work-life balance. My experience as a Division I athlete taught me the importance of preparation, resilience, teamwork, and perseverance, lessons that continue to shape the way I approach my career.
02What’s the best career advice you’ve ever received?
The advice I carry with me is one of the simplest, and perhaps most liberating, lessons I have ever received: “Don’t keep score on yourself. You don't need to bat 1,000 to have a good season.” That philosophy has fundamentally changed the way I think about achievement. There will always be campaigns that do not perform exactly as planned, opportunities that do not materialize, decisions that could have been better, and moments that feel like failures. However, none of those individual moments tells the whole story.
03What advice would you give to young women entering your industry?
I encourage young women entering the industry to keep their eyes, ears, and minds open without limiting themselves to one path. Pursue opportunities that challenge you, speak up, ask thoughtful questions, and show up fully. Above all, take up space with confidence. Know the value you bring to the room, and never wait for someone else to give you permission to use your voice.
04What are the biggest challenges or opportunities in your field right now?
Healthcare marketing is evolving rapidly as AI, digital platforms, and expanding data capabilities transform how brands engage patients and healthcare professionals. These tools create exciting opportunities, but innovation cannot come at the expense of accuracy, transparency, or trust.
Since the pandemic, audiences have become more cautious about the healthcare information they receive and whether it comes from a credible source. As AI-generated content continues to grow, marketers must balance innovation with responsible, evidence-based communication. Technology may change how we deliver information, but credibility, empathy, and human connection are what make it meaningful.
05What values are most important to you in your work and personal life?
Integrity, honesty, and accountability are values I refuse to compromise. I believe leadership begins with character, doing what you say you will do, taking ownership of your decisions, treating people with respect, and choosing what is right even when it is not the easiest path. I also believe strongly in confident humility: having the courage to know your worth while remaining curious enough to listen, learn, and recognize the brilliance in others. My goal is not simply to succeed personally, but to create an environment where other people can find their confidence and reach their potential as well.
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