Her Story
About Stori
Stori (Montgomery) Conrad is an accomplished sales and logistics leader serving the Greater Houston area. With nearly two decades of experience in the supply chain and transportation industry, she has built her career from the ground up, beginning in data entry in 2007 and advancing through multiple operational and leadership roles. Her passion for the industry began long before her professional career, having grown up on the docks alongside her father, who proudly served with the ILA for 55 years. That early exposure gave Stori a firsthand understanding of the maritime industry, the importance of hard work, and the value of the people who keep supply chains moving.
Known for her relationship-driven approach, Stori specializes in connecting clients with reliable, nationwide logistics solutions while fostering long-term partnerships built on trust, consistency, and accountability. Throughout her career, she has become a prominent voice in the maritime and trucking industry, combining operational expertise with strong community leadership.
She has served as President of the Transportation Club of Houston, HIMC Advisory Committee and as an Associate Director of the Maritime Workers Emergency Medical Fund, reflecting her deep commitment to both industry advancement and workforce support. Her leadership style emphasizes service, collaboration, and mentorship, and she is widely recognized for her ability to bridge business development with meaningful community engagement.
In addition to her corporate leadership, Stori is deeply passionate about empowering others—particularly women in logistics—and supporting the next generation of industry professionals. As a mother of three boys, she balances her professional responsibilities with active involvement in industry organizations and ongoing personal growth. Her journey reflects resilience, perseverance, and a strong belief in showing up consistently, building relationships, and creating opportunities through hard work and dedication.
Her Interview
Ten minutes with Stori
01What do you attribute your success to?
My success is rooted in resilience. I showed up when it was uncomfortable, when it was intimidating, and when it would have been easier to step back. Entering the trucking industry in 2007 meant stepping into a space where women - especially in leadership - were rare. That challenge could have held me back, but instead, it pushed me to carve out my own lane. What once felt like the hardest barrier became the most rewarding to overcome. Resilience isn't just something I value- it's who I am.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is… to be so good they have no choice but to respect you – and so real they never forget you.
I’ve learned that confidence in this industry isn’t optional, it’s my edge. Anyone can move freight. Not everyone can build trust.
03What advice would you give to young women entering your industry?
If I could give advice to young women entering supply chain, it would be this—get comfortable being uncomfortable and don’t wait for permission to grow. You may walk into rooms where you’re the only woman—or the youngest.
Don’t let that shrink you. Let it sharpen you. This is a fast-paced, relationship-driven, and often male-dominated space. You will be challenged. You may be underestimated. But none of that defines your ceiling—your consistency, knowledge, and confidence do. And most importantly—stay resilient.
There will be tough days, lost business, and moments where you question yourself. Keep showing up anyway because you belong here and there is space for you.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in trucking right now is pricing pressure and market volatility.
There’s so much competition in the market that rates are constantly being pushed down, while costs—like fuel, equipment, and driver wages—continue to rise. That gap makes it difficult to stay competitive without sacrificing service or margins.
But with those challenges come real opportunities. There’s a huge opportunity for companies that can differentiate through service—communication, reliability, and consistency. A lot of providers can move a container, but not everyone can deliver a great customer experience every time.
05What values are most important to you in your work and personal life?
My core values are integrity, accountability, relationships, and resilience—I believe in doing what I say, owning outcomes, and showing up consistently, both at work and at home. At the end of the day, people may forget the details—but they don’t forget how you showed up for them.
I take pride in having built everything through my own hard work. Nothing was handed to me, and that experience has shaped who I am today.
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