Subin Hur
Subin works at the intersection of grain science, detox biology, and food technology to help build cleaner, safer nutrition in a world where environmental contamination is increasing. Subin's focus is on transforming rice, the world’s most widely consumed grain, into a clean, functional ingredient that supports long-term health and longevity.
Her work bridges agricultural sourcing, heavy-metal reduction technologies, clean-label processing, and research partnerships to ensure safety at both the molecular and supply-chain levels. Subin also develops grain-based foods and supplements designed to meet the needs of infants, seniors, and those planning for longer, healthier lives.
She believes preventive health starts long before medicine. It begins with the safety, purity, and integrity of the foods we eat every day.
• B.A. in Mathematics and Economics, New York University (2020)
• Top‑20 list of innovative food‑tech startups by a South Korean government program
What do you attribute your success to?
I attribute my success to my daughter, whose early experiences ultimately led me to leave tech finance and pursue a more purposeful path. Becoming a parent reshaped my priorities and revealed critical gaps in food safety for infants, particularly around rice-based products. That realization became the catalyst for building a safer, more transparent solution for babies and families.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that it’s okay to fall—as long as you get back up and keep trying until you get it right. That mindset taught me resilience, patience, and the importance of persistence in building something meaningful.
What advice would you give to young women entering your industry?
I would encourage young women entering this industry to follow their dreams and not be afraid to fail. Growth comes from taking risks, learning through challenges, and trusting yourself even when the path isn’t clear.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is securing financial backing and managing the high startup costs associated with building a safe, innovative food brand. At the same time, this also presents a tremendous opportunity: those who can navigate these hurdles have the chance to create meaningful impact, set new industry standards, and redefine how families think about food safety and nutrition.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are integrity and honesty. I believe in being transparent, keeping my commitments, and building trust through consistent, ethical actions—whether I’m making decisions for my business or in my relationships with others.
Locations
BARI
Seattle, Washington 30097