Her Story
About Susan
An entrepreneurial retail and brand strategy professional, they have built and led consumer-focused businesses with a strong emphasis on merchandising, go-to-market execution, and retail growth. As the founder of Lifestyle Totes LLC and The SHEMP Yarn Company Inc., they developed brands rooted in customer insight, product positioning, and evolving market demand. Their background also includes mentoring emerging brands through FMI Emerge, consulting on CPG partnerships and retail activation, and leading fundraising initiatives for Baptist Medical Center Nassau Auxiliary. Their experience reflects strengths in brand building, partnerships, retail strategy, and community engagement.
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