Susan East
Susan East is a transformational coach, mentor, and founder of Alignment Activator, LLC, where she supports established women leaders (ages 45–65) in recalibrating identity, strengthening decision authority, and aligning with their next level of purpose-driven living. She works with women who have already achieved success but recognize a deeper call for clarity, awareness, and intentional direction in their next chapter. Through her framework of Attitude, Alignment, and Action, Susan guides clients to elevate their self-concept so their decisions, leadership presence, and outcomes reflect their highest potential.
Her professional journey spans more than four years in the personal development and coaching space, following a diverse career path that includes the medical field, real estate, and fitness. Across every stage of her professional life, she felt a deeper search for meaning beyond titles, credentials, and external achievement. That pursuit ultimately led her inward, where she discovered that transformation begins within—through awareness, thought mastery, and identity alignment. Susan studied under Bob Proctor and continues to engage in ongoing mentorship, working closely with Kim Calvert, Bob Proctor’s former top student and a global leader in personal development. As one of her certified delegates, Susan teaches and facilitates foundational mindset principles that emphasize thought, vibration, and personal responsibility in shaping life outcomes.
In her current work, Susan facilitates the Path to Achievement program, a 12-week, 90-day transformational experience built around three core pillars: Attitude, Thinking, and Action. The program helps individuals understand how thoughts shape behavior and how consistent action produces measurable results. She is also deeply committed to expanding her mission through Alignment Activator, LLC, with the goal of empowering 100,000 women to recognize and activate the power within them. Alongside her coaching practice, Susan is collaborating with her granddaughter on a children’s book featuring characters named Vibe and Ration, designed to teach universal laws and the principles of vibration in an accessible way. Passionate about awakening awareness, she continues to dedicate her work to helping people understand their minds, live with purpose, and create intentional, aligned lives.
• Studied under Bob Proctor
• Path to Achievement Facilitator
• Certified Dynamite Lifestyle Delegate, Personal Awareness and Self-Improvement
• Proctor Gallagher Institute -
Mindset and Coaching
• Dynamite Lifestyle (Kim Calvert's organization)
What do you attribute your success to?
I attribute my success to finally understanding that everything I ever was and ever will be is within me. For years, I moved through different professional fields - medical, real estate, fitness - always searching for something more, but I realized the search ends within you. Once I started learning that it's not about the titles, the labels, or the numbers and initials after your name, because that's all external, everything changed. I studied under Bob Proctor and continue to be mentored by Kim Calvert because I believe we all need ongoing mentorship. The key is understanding your mind and how it works - people think the mind is the brain, but it's not. When you understand that we live in a world of vibration and universal laws, and that your attitude shapes everything and everybody you come in contact with, you start to grow and blossom. I learned that once you understand who you are and why you're here, and you make a decision about what you want, you don't give up. You stick with it, you stay with it. The more you learn about yourself and understand why you do the things you do, the more your mind keeps growing. It's about living on purpose, not just reacting to life all day. That awakening to my inner power and purpose is what changed everything for me.
What values are most important to you in your work and personal life?
The most important values to me are service to others and continuous growth. I believe we're all here for service, to help others, not just to get things for ourselves. Most people are here to get, but that's not why we were created - we're here to serve and to help others. I'm passionate about awakening people to understand the power within them, especially women who don't realize what they carry inside. I ask women: when was the last time you invested in yourself? When was the last time you dreamed? Because we invest in everything else - our hair, our nails, our clothes, the kids, the husband, the house, the cars - but we never invest in ourselves to make us a bigger, better expression of who we really are. I also deeply value ongoing learning and mentorship. I'm always a work in progress, and I believe we never get to a point where we can say 'I've already done that' or 'I've already been there' - you could have grown that a little bit more. Understanding your purpose and living on purpose is essential to me. I want people to stop and ask themselves: is this truly my purpose in life? Is this really what I want to do with the rest of my life? Because we never know how much time we have. My motive behind what I do is to help people grow into the person they were created to be.
Locations
Alignment Activator, LLC
Nesbit, MS 38651