Susan Merritt, Physician Liaison on Influential Women

Influential Woman · Healthcare

Susan Merritt

Physician Liaison, United Vein & Vascular Centers

Mansfield, TX

6Awards received

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Healthcare Administration Degree Master's Degree in Health Administration Degree Louisiana State University Degree Shreveport Cert Medical Assistant Certification Member American College of Healthcare Executives Member North Texas Chapter (Secretary Member Women's Healthcare Executive Network) Member National Association of Latino Healthcare Executives Member American Heart Association

Her Story

About Susan

My primary focus every day is building relationships with people - that's what I'm tasked to do as a Physician Liaison. I build relationships with providers, office managers, and clinical staff at every clinic I visit. I've taken this even further by doing extensive networking through the American College of Healthcare Executives, North Texas chapter, where I build relationships with members and have been successful in securing sponsorships for our chapter. In my day-to-day work, I'm heavily focused on talking with providers, doing lunches for them and their medical staff, and sharing our services and how we can help their patients. A lot of providers in our communities really don't know where to send their patients, so I come in and share those services with them, making it easier for them to send referrals out instead of having to do a Google search. Providers also need to know where they can refer patients based on insurance acceptance, so I explain all of that. I'm required to do about 10 check-ins a day to different clinics within the Fort Worth area. It really is just getting the word out - that's what I do.

Her Interview

Ten minutes with Susan

01What do you attribute your success to?

I would say the support of my husband, definitely. He was the breadwinner while I was a stay-at-home mom, but he allowed me to go to school and was so supportive during my undergrad and then my master's degree - he was there to support me 100%. So definitely, I would say my husband. My husband and my kids were very, very supportive. I would also give credit to the association - them giving me a scholarship was extremely helpful to pay for my expenses, and that was really nice to have a little bit of money to go towards school.

02What advice would you give to young women entering your industry?

The biggest advice I would give is join an association that is particular to the field that they're interested in, because that's where you're gonna get the platform that you need to really brand yourself and to get your name out there. It allows you to be in rooms where there's people that could help you move up in your career. For example, for me, I would have never been in a room with healthcare executives had I not been involved in my chapter. That really got me in those rooms where those people are and allows me to build relationships with them. While I work with them in the chapter, they can see how I work and get to know me, and then they could say my name in another room whenever they're making a decision. I would highly advise young people starting out to get involved in an association, but not just become a member - actually be involved. A lot of people don't understand - you can be a member, but if you're not involved and you're not doing work for the chapter, it's completely different.

03What are the biggest challenges or opportunities in your field right now?

The DFW Metroplex is growing like crazy, and one of the challenges I find in my role is that with growth comes new competitors coming into the market. I've been in my role for 6 months, but within those 6 months, I've seen so many new businesses coming into the market that are competitors, so competition is really heavy in Dallas and Fort Worth. Being out in the market and talking to these clinics and getting feedback from different people is so crucial. I would say invest in your marketing and really make sure you're talking to people within the community, because there's so much competition out there in the healthcare space. As for opportunities, being a physician liaison definitely means building those relationships with the doctors - you get to build relationships with other clinics, and with that gives you opportunities that potentially you can move into the pharmaceutical space or the medical device sales space. It really does help out whenever you can build your book of contacts to continue moving up the chain to maybe some bigger companies.

04What values are most important to you in your work and personal life?

For me, I think that the biggest compliment anyone could ever give me is to tell me that I'm kind. I don't care about my job title - all of my other achievements don't matter to me if I'm not kind. So that is, to me, the biggest compliment anyone could ever give me. That's what I really strive for, that's one of my values on the top of my list - being kind to every single person, no matter who it is. Going to these clinics day in and day out, some of these MAs or referral coordinators, some of the reps aren't very nice to them, but I make sure that I am nice to every single person. I don't care what their role is. I'm a huge believer in kindness. And then being trustworthy and dependable - those are one of the things that I pride myself in. If somebody asks me to do something, I'm gonna do it, and I'm not gonna let them down. If I'm gonna let them down, I'd rather just say no. I really pride myself in being dependable.

Join Influential Women and start making an impact. Register now.