Susan Pierce

Licensing and consumer products executive with 20+ years leading global partnerships that turn entertainment IP into retail-ready products. Executive Director at Sony Pictures Entertainment, working across creative teams, franchise leadership, manufacturers, and retailers to expand TV and theatrical product portfolios, including a multititle global agreement with Funko. Previously spent 13 years at Warner Bros. Consumer Products, managing a 50+ licensee hardlines portfolio and driving measurable revenue growth through strategic assortment expansion, partner selection, and deal negotiation. Earlier experience includes international licensing operations leadership across Asia-Pacific, Greater China, and LATAM, plus training and development roles supporting global licensing teams. Holds a BA in Merchandising and Fine Arts from Framingham State University.