Susana Howard Rosas, MBA

I attribute my success to an early awareness of my ability to bring people together around a shared purpose, inspired by experiences like family quinceañeras where collective giving created meaningful impact. With over 20 years in the nonprofit sector and an MBA, I’ve developed a strategic, relationship-driven approach to fundraising across major gifts, corporate partnerships, legacy, and annual giving. I also rely on a strong personal support system and my experience founding Suyana Designs in Peru, which deepened my commitment to empowering others. At the core of my success is purpose-driven leadership, faith, and a focus on building opportunities that uplift communities.

The best career advice I’ve received is to recognize and stay grounded in my own gifts and talents, rather than comparing myself to others. While it’s valuable to learn from and be inspired by others, I’ve found that each person is uniquely equipped for their own path, and success comes from developing what is naturally yours. In my case, I’ve learned that fundraising is both an art and a science that not everyone is called or comfortable to do, and I’ve embraced that as part of my own strengths. This mindset has helped me focus on building self-awareness, refining my abilities, and stepping through fear rather than being limited by it. Ultimately, it has shaped a career that feels authentic, purpose-driven, and sustainable.

My advice to young women entering the nonprofit field is to take the first step without overthinking and not let fear of failure hold you back. The biggest regret in life is often not trying at all, and it’s important to understand that mistakes are not only inevitable but essential for growth. Perfection doesn’t exist, and every setback—whether professional or personal—becomes part of the learning process that ultimately makes you stronger and more capable. I also encourage building both passion and strategic skills early on, while setting clear boundaries, learning to delegate, and prioritizing self-care to sustain long-term impact. Most importantly, stay resilient, trust your journey, and know that every experience can help you grow into a stronger leader and example for others.

The nonprofit sector is facing significant challenges, including uncertainty around federal funding, rising operational costs, and growing demand for services, which require organizations to be more strategic and resilient. At the same time, there are strong opportunities, especially in highly philanthropic communities like Houston, where people are eager to support meaningful causes and be part of something bigger than themselves. Moving forward, success will depend on strengthening cross-sector partnerships, embracing collaboration, and using more targeted, innovative approaches to philanthropy to sustain and expand impact.

The values most important to me are faith, family, integrity, and community. My faith in God guides my decisions and gives me purpose, while my family motivates me to create a better future and change my family’s generational trajectory. I lead with integrity and authenticity, build strong, lasting relationships, and value resilience in navigating challenges. I also prioritize self-care, understanding that staying grounded and well allows me to show up fully for my work, loved ones, and community.