Influential Woman · Tech
Suzanne Martin
Founder, Slay.
Franklin Lakes, NJ 07417
Her Story
About Suzanne
Suzanne Martin is a technology entrepreneur based in Franklin Lakes, New Jersey, with twelve years of experience building products at the intersection of digital innovation and community engagement. Her journey into tech began nearly a decade ago, sparked by a difficult personal experience that pushed her to pursue a fairer, more authentic social media landscape. That mission led her to found RealSpot, a platform designed to strip away the noise of modern social media — hashtags, likes, and curated commentary — in favor of genuine, unfiltered connection between users. Her curiosity about how digital platforms shape human behavior has remained a throughline in her career, guiding her toward work that prioritizes honesty and real engagement over vanity metrics. Alongside her career in tech, Martin has spent years volunteering as head cheerleading coach in her hometown, a role that became just as central to her identity as her professional pursuits. Under her leadership, the local cheer program expanded by an extraordinary 400 percent, ultimately earning grand champion status and securing the town's first-ever bid to Orlando. As a result of an MIT homework assignment, these two passions converged: drawing on her coaching background and her technical expertise, she built Coach Slay, recognized as the first AI-generated choreography platform created specifically for cheerleading. The venture is now advancing, a milestone that reflects both her technical ingenuity and her deep roots in the cheer community. Grounded in honesty, humor, and respect, Martin approaches her work with a conviction that meaningful impact comes from serving others rather than chasing profit — a philosophy she often shares with young women entering the industry, encouraging them to build movements, not just paychecks.
Her Interview
Ten minutes with Suzanne
01What do you attribute your success to?
I attribute my success to serving my community without expecting anything in return. A lot of it also comes down to persistence — rebuilding myself after hitting rock bottom and refusing to give up. Beyond that, I credit my faith and staying grounded in honest intentions in everything I do.
02What advice would you give to young women entering your industry?
I'd tell them to learn something new every day — anything that interests you, as a way of honoring yourself. Work harder than the person next to you, and always stay honest. I've learned that when you chase a dollar, nothing happens, but when you chase a movement, the dollars follow.
03What are the biggest challenges or opportunities in your field right now?
The biggest opportunity I see right now is how AI and no-code tools are opening up entirely new possibilities for building products, replacing a lot of the traditional technical barriers that used to hold people back. At the same time, one of the biggest challenges is the negative effect social media continues to have on behavior, along with how difficult it is for early-stage creators like myself to scale an app without deep technical resources.
04What values are most important to you in your work and personal life?
Honesty, humor, and respect are at the core of everything I do — respect for others, including the young athletes I coach. I try to live by the Golden Rule, and service to my community is something I hold close in both my work and personal life.
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