Suzanne TaylorKing, The Expansion Lab Founder on Influential Women

Influential Woman · Business Coaching

Suzanne TaylorKing

The Expansion Lab Founder, Taylord Coaching & Consulting

Marlton, NJ

2Awards received

Certifications · Degrees · Memberships

Degree College Degree in Applied Science Degree Master's Degree in Positive Psychology Cert Master's Degree in Positive Psychology Cert College Degree in Applied Science Cert NLP Certification Cert Psychology Coaching Certification Cert High-Performance Coaching Certification Cert Energy Work Certification Cert Nutrition Certification Cert Fitness Certification Cert ICF Certified (formerly) Member Vistage (Speaker and Member) Member AI Association of AI Consultants and Business Consultants Member ICF (formerly)

Her Story

About Suzanne

My journey as an entrepreneur spans over 40 years, and I've been coaching for almost 17 years now. I started as a dental hygienist for 20 years, and during that time, I started 3 different companies for 3 different boyfriends - it was a whole era and a whole thing. I used to try to make every guy I dated into an entrepreneur, and needless to say, that didn't work out so well for relationships, but I built a couple really successful companies, two of which are still in existence today. Before that, I started a retail business in the 1990s, before social media, before the internet, with a very small investment of $3,000, and by the end of the first year, we had done well over a million dollars in sales. It really lit a fire for me about what's possible with unique thinking, category design, and owning a business. I transitioned from dental hygiene to health coaching, building a very successful in-person health coaching business that I translated online. About 8 years ago, people started asking me business advice because of my long entrepreneur journey, and I made the pivot into business coaching. My typical day looks like a combination of client calls, group coaching calls, and sales calls. I've really leaned into AI over the past 3 years for those repetitive tasks like report creation and follow-up emails, and those automations have really freed up more time for me to actually be having conversations with people. I work about 4 to 5 hours a day because I've designed my business around my life - I'm a mom, my son is a little bit older now, but I like my free time and getting right to the point with work, doing what I need to do, and then actually enjoying my life. I didn't want to be tied to a desk 8 or 10 hours a day.

Her Interview

Ten minutes with Suzanne

01What do you attribute your success to?

I totally attribute my success to my dad. He instilled being an athlete in me from a young age, and just the honesty part. He had a military background, and from habits to making your bed in the morning, doing what you say - those lessons shaped me. One specific lesson really stood out to me. He caught me with cigarettes when I was in 8th grade, and I said, well, you smoke, and he took his cigarettes out of his pocket, threw them in the trash, and said, not anymore, I don't, and neither will you. That kind of integrity and leading by example has been foundational to who I am. The athletic background taught me grit and resilience, and the military discipline taught me to be a person who does what I say and says what I do. I think that whole philosophy comes from healthcare, and it's really just so important to me to be transparent, vulnerable, approachable, and fully show up for my clients, whether they're paying $97 a month or whether it's a corporate client paying me $5,000 a month - everybody gets treated the same way.

02What’s the best career advice you’ve ever received?

My mentor, who is 80 years old and charges a million dollars a year, gave me the best career advice. I asked her what I need to become in order to receive her referrals when she retires, and who do I need to become. She looked at me and said, you want million dollar clients? I said yes. And she said, do it, and then you can have mine. That's been a recurring theme for me - just do it. Just go do it. Go get yourself a million dollar client, figure it out, and then you can receive referrals from me, but don't just expect me to hand it to you. I think I try to be that for my clients too. I'm happy to make connections, I'm happy to introduce them to potential clients, but you better show up powerfully, you better handle yourself right. The message was, you want million dollar clients, show me you can do it, and I will share some with you. I liked that motivation, but also the challenge. It was such a powerful force for me. She also taught me about true reciprocity - understanding reciprocity is really, really key as far as business goes. If you're gonna have relationships in business that benefit your bottom line and enrich your life, understand true reciprocity, being of value to other people.

03What advice would you give to young women entering your industry?

Sounds kind of kitschy, but believing in yourself, find a mentor. And like, an older mentor, like, not somebody who's successful on stage. Somebody who had success before social media in the real world and has a real network of people, like an actual old-fashioned Rolodex. And there's plenty of options to get one of those for free with SCORE. SCORE is a national mentorship program, and there's so many retired people or exited, you know, over 60 people, giving time to young entrepreneurs. I had a SCORE mentor, and he was life-changing, all for free, mind you. And I don't believe that mentorship should cost you money. You meet the right person when it's time to meet the right person to be your mentor, and they don't charge you for that information. The online space is very, oh, pay me $20,000, and I'll teach you all my secrets, but, you know, I'm 25, and this is my first business. Okay, maybe there's something of value there. But a real mentor is somebody 20 years older than you who has been through the trenches, come out the other side, maybe had an exit, and they want to help you because of who you are and what your business idea is.

04What are the biggest challenges or opportunities in your field right now?

AI is a huge opportunity for me right now when I combine it with business strategy. I don't teach AI implementation, I teach AI thinking and adoption, and how to integrate it into your business, systems, operations, marketing, HR, all of that. I'm in a group of AI consultants, and I think there's 80 of us in the group. I am the only one who has a business strategy background. I feel like it's such a missing piece with technology to actually have the strategy background. This is the first time I'm verbalizing that, because I don't know, I never thought about it - that's why I'm good at what I do, is because I have this strategy and operations background. So, I think that's really what makes me different.

05What values are most important to you in your work and personal life?

Having fun, humor, honesty, reciprocity, and kindness are the values most important to me. I've just recently embraced this era of life where if you're not fun to work with, I don't want you as a client, no matter how much you're paying me. I've gotten to the point in life where if you're fun, I'm fun, we're gonna have fun together, we're gonna create money, magic, whatever it is - great. But if you think you're gonna treat me badly, or you're sexist, or weird, or whatever - no thank you. I don't need to do that. I think being what I do is a privilege, so I need to be the best version of myself for my clients and potential clients, so it's a great motivation to get in shape, do things, and be that person for other people.

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