Sylvia Cintron, Vice President Marketing on Influential Women

Influential Woman · Rygen Technologies

Sylvia Cintron

Vice President Marketing, Rygen Technologies

Greenville, SC

Her Story

About Sylvia

I am a strategic marketing executive focused on driving transformative growth and building high-impact teams across transportation, logistics, and digital marketing. As Vice President of Marketing at Rygen Technologies, I lead integrated marketing strategies that accelerate pipeline, elevate brand positioning, and align closely with sales to deliver measurable business results.

At the core of my leadership philosophy are my “4 Ms”: Manage, Mentor, Motivate, and Measure—with a fifth, equally important M: Message. These principles guide how I lead teams, develop talent, and execute marketing strategies that are both people-centered and performance-driven. I believe great marketing starts with clear messaging and succeeds through empowered people who are supported, inspired, and accountable.

Throughout my career, including executive leadership at Forward Air Corporation, I have built and scaled marketing and communications functions that significantly increased lead generation, brand visibility, and earned media value. At Kenco Group, I led a successful brand repositioning and established in-house demand generation capabilities that improved efficiency and contributed directly to revenue growth.

I am deeply committed to growing people and developing future leaders. Whether mentoring emerging talent or building strong, collaborative teams, I focus on creating environments where individuals feel empowered to contribute, innovate, and thrive. For me, success is not only measured by business outcomes but also by the growth of the people around me.

My foundation in digital marketing and media has shaped my expertise in multi-channel strategy, performance marketing, and team development, fueling a modern, results-oriented approach.

I am passionate about building marketing organizations that are innovative, accountable, and aligned with business outcomes—while always investing in the people who make that success possible.


Her Interview

Ten minutes with Sylvia

01What do you attribute your success to?

I attribute my success to a combination of hard work, continuous learning, and the people who have supported and believed in me along the way. Throughout my career, I’ve been fortunate to learn from mentors, experiences, and even challenges that helped shape my voice and leadership style.

I’ve been especially impacted by mentors and those around me who poured into my growth, sometimes in ways they may not have even realized. They opened doors, shared their experiences, challenged me, and believed in me at moments when I was still building my confidence. That support shaped not only my career, but also how I choose to lead today.

One of the most important lessons I’ve learned is to own my voice and not wait for permission to grow or lead. That shift didn’t happen overnight—it came through years of experience, reflection, and the encouragement of others who helped me see my potential.

My leadership approach is grounded in my 4 Ms—Manage, Mentor, Motivate, and Measure—along with Message. These principles keep me focused not just on results, but on people—ensuring I’m supporting, developing, and learning from those around me every day.

Because of the investment others made in me, I feel a deep responsibility to pay that forward. I truly believe mentoring creates a ripple effect—when you invest in one person, you’re impacting everyone they will go on to influence. For me, success is not just about what I achieve, but about the people I help grow along the way.

02What’s the best career advice you’ve ever received?

The best career advice I’ve ever received was to own my voice and lead as my authentic self. Early in my career, I felt pressure to fit a certain mold or wait until I had everything perfectly figured out before speaking up. But I learned that real impact comes when you stop trying to be what others expect and start embracing who you truly are.

When you lean into your authenticity, your perspective, your experiences, and your voice, you not only grow more confident but also create space for others to do the same. That’s when leadership becomes meaningful.

That advice taught me not to be afraid of who I am, but to use it as my strength. Because the moment you own your voice is the moment others begin to hear it differently.

03What advice would you give to young women entering your industry?

Don’t be afraid of your authenticity. The things that make you different, your background, your voice, your way of thinking—are not weaknesses, they are your strengths. When you embrace that, you stop trying to fit in and start making an impact.

Invest in relationships. Find mentors, learn from others, and just as importantly, be willing to lift others as you grow. This industry is challenging, but it’s also full of opportunity if you stay curious, work hard, and remain true to who you are.

And finally, be patient with yourself. Growth takes time. Confidence builds with experience. But if you stay consistent, keep learning, and continue showing up as your authentic self, you will create your own path forward.

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