Her Story
About Tamara
A senior sales leader with a track record of driving revenue growth, developing high-performing teams, and building scalable sales systems across multi-market organizations. At Stoneside Blinds & Shades, she progressed from Design Consultant to Regional Sales Manager and now leads a multi-state team, strengthening regional performance and driving consistent growth across markets through intentional hiring, disciplined coaching, and clear performance standards.
Tamara spent her early adult years traveling and immersing herself in different cultures, an experience that broadened her perspective and shaped how she approaches people, leadership, and opportunity. She later settled in Southern California to pursue interior design, a creative path that evolved into a career in sales and, ultimately, sales leadership.
Today, she leads a team of design consultants, blending creativity with disciplined sales strategy and operational structure. Known for leading through thoughtful questions rather than assumptions, Tamara believes curiosity drives performance and focuses on translating insight into alignment, accountability, and sustainable results at scale.
Her background in consultative sales, interior design, and education informs a leadership approach grounded in integrity, steady refinement, and the belief that durable performance is built through clarity, trust, and intentional development.
Her Interview
Ten minutes with Tamara
01What do you attribute your success to?
I attribute my success to a combination of drive and disciplined curiosity. I’ve never been comfortable with the status quo for long. When something becomes predictable, I start asking where it can be strengthened, clarified, or elevated.
At the same time, I believe real impact requires commitment. I’ve spent more than eight years with each of my last two organizations because meaningful growth happens when you stay, build trust, and refine systems over time. In my experience, success comes from investing deeply in people and building structures that support consistent performance, not just short-term wins.
02What’s the best career advice you’ve ever received?
The most impactful advice I received was to stay open to possibility rather than anchored to current constraints. In sales leadership, it’s easy to focus only on today’s numbers or immediate challenges.
I’ve learned that part of the role is helping people expand their thinking. When leaders widen the frame, they often uncover better strategy, stronger alignment, and more sustainable results. It’s not about blind optimism. It’s about pairing belief with thoughtful execution and clear expectations.
03What advice would you give to young women entering your industry?
Be clear about who you are and build from there. There isn’t a single personality profile that defines success in sales or leadership. I’ve seen highly analytical, structured professionals thrive just as much as creative, intuitive ones.
What matters most is self-awareness. Understand how you operate, be open to feedback without losing your voice, and surround yourself with people who complement your strengths. Credibility isn’t built overnight. It’s built through consistency, competence, and steady growth.
04What are the biggest challenges or opportunities in your field right now?
The rapid evolution of AI and sales technology presents both opportunity and responsibility. We now have tools that can analyze conversations and surface coaching insights in ways that simply weren’t possible before.
The opportunity lies in using these tools to make leadership more intentional, not more distant. Technology can identify patterns and highlight blind spots, but it can’t build trust or understand what truly motivates someone. For example, data might show that a consultant is talking too much during appointments, but it takes a real conversation to uncover whether that pattern is driven by confidence, anxiety, or a misunderstanding of the client’s decision-making style.
Leaders who integrate data with thoughtful conversation will define the next generation of sales organizations. The goal isn’t automation for its own sake. It’s sharper coaching, stronger alignment, and consistent performance without sacrificing the human core of the work.
05What values are most important to you in your work and personal life?
Integrity is foundational for me. I want people to know that what I say aligns with what I do. That consistency builds trust, and trust is what allows teams and relationships to perform at a high level.
I also value growth. I’m not comfortable staying stagnant. I’m always looking for ways to refine how I operate and improve incrementally. That doesn’t mean constant change for its own sake, but it does mean being intentional about how I show up and continuing to evolve over time.
At the end of the day, I lead with curiosity, clarity, and accountability because sustainable performance begins with understanding the person behind the numbers.
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