Tamarra Billings

Director of Product Management
SiriusXM Connect
Dallas, TX 75240

Tamarra Billings is Director of Product Management, Innovation & Growth at SiriusXM Connect and a technology leader known for turning complex ideas into scalable digital experiences. With more than 30 years of experience across finance, retail, and digital product leadership, she has built a career defined by reinvention, resilience, and strategic growth.

A graduate of Howard University with a BBA in Finance, Tamarra began her career with Electronic Data Systems (EDS, now HP), supporting global finance initiatives that exposed her to large-scale project execution across multiple international markets. Inspired by the leaders who guided those efforts, she pursued her MBA in Small Business and Entrepreneurship from The George Washington University while working full-time—an experience that shaped her discipline and long-term leadership perspective.

After relocating to Texas, Tamarra transitioned into product roles at AT&T before pursuing an entrepreneurial vision of her own. She launched a maternity boutique and spa in North Dallas, an experience that allowed her to combine her business acumen with a passion for helping women feel confident during pregnancy. Following personal transitions, she later joined the buyer’s program at Neiman Marcus, where she further developed her retail and merchandising expertise.

She later returned to digital and product leadership roles at American Airlines, AT&T Digital, and Hilton Worldwide, where she contributed to innovative mobile experiences including Hilton’s digital check-in and digital key applications. In 2019, Tamarra joined SiriusXM to strengthen Agile product practices and help align customer needs with technical execution. Today, she leads teams responsible for building connected app experiences and developing forward-looking product strategies that support the company’s innovation and growth.

Driven by faith, resilience, and a commitment to mentorship, Tamarra believes the most meaningful measure of success is the leaders and opportunities we create for others.

• Product Strategy
• Product Management
• Mobile Platform Development

• The George Washington University - MBA
• Howard University - BBA Finance

• Young Entrepreneurs Academy, Inc.

Q

What do you attribute your success to?

I attribute my success to faith, resilience, and the perspective that comes from both loss and responsibility. I experienced significant loss growing up, and that shaped how I approach life and leadership. It created a deep sense of purpose—to honor those who are no longer here and to build a life that makes my children proud.

My academic journey reinforced that foundation. Graduating from Howard University and later earning my MBA from The George Washington University while working full-time required discipline, sacrifice, and resilience. Those experiences taught me that success isn’t about ideal conditions—it’s about perseverance and commitment to the long game.

Earlier in my career, I was very much a Type-A personality who believed success came from executing every step exactly as prescribed. If there were ten steps, I would complete them—and then add a few more. Over time, I’ve learned that real leadership also requires grace: the ability to reassess, adapt, and pivot when something no longer aligns with the outcome you’re working toward. One of the most important lessons I’ve learned is that pivoting isn’t quitting—it’s growth.

Q

What’s the best career advice you’ve ever received?

One of the most meaningful pieces of advice I’ve received came from mentors who encouraged me to focus less on titles and more on impact. They pushed me to pursue opportunities that would stretch my thinking, expand my capabilities, and allow me to build something meaningful—even if the path wasn’t perfectly linear.

I’ve also been fortunate to learn from leaders who modeled strength, faith, and perseverance, particularly during moments of transition. Their example reinforced a principle I’ve carried with me throughout my career: to whom much is given, much is required. That mindset reminds me that leadership isn’t just about achievement—it’s about responsibility.

It has shaped how I approach my work today. I believe the greatest measure of leadership is the value you create for others and the leaders you help develop along the way.

Q

What advice would you give to young women entering your industry?

I would encourage young women to recognize that their perspective is valuable and needed. Technology is shaping every industry, and the people building those solutions should reflect the diversity of the people they serve. Invest the time to understand both the technology and the business problems it solves. When you can connect those two things, you become someone who doesn’t just participate in conversations—you help lead them. And remember that leadership carries responsibility. I live by the principle that to whom much is given, much is required. As you grow in your career, bring others along with you. Great leaders don’t just succeed individually—they help develop the next generation of leaders as well.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest realities in product leadership today is the pace of change. Technology, customer expectations, and business priorities are evolving faster than ever, which means product leaders have to be incredibly adaptable. It’s no longer enough to simply build features—you have to continuously reassess how products create value for both the business and the customer.

That requires strong engagement and connection across teams. Product sits at the intersection of engineering, design, business strategy, and customer experience, so success depends on bringing those perspectives together and maintaining alignment around a clear vision. For me, the opportunity lies in helping teams stay grounded in that vision while still remaining flexible enough to adapt as new information emerges. The leaders who thrive in this environment are the ones who can balance strategy with execution and keep people connected to the “why” behind what they’re building.

Q

What values are most important to you in your work and personal life?

Faith is the foundation of everything I do. It shapes how I lead, how I make decisions, and how I show up for others. Experiencing loss early in life gave me a deep sense of perspective and responsibility, and it reminds me to approach both my work and my relationships with intention and gratitude. I also value resilience and perseverance. Completing my MBA while working full-time reinforced that growth often requires discipline, sacrifice, and the willingness to keep moving forward even when the path isn’t easy. Those experiences shaped the way I lead today—with empathy, collaboration, and a commitment to helping others succeed. Mentorship and giving back are also incredibly important to me. I believe leadership carries a responsibility to develop others, and I’m passionate about supporting young professionals—especially students who are navigating the transition from college into their careers. Above all, family is at the center of my motivation. As a mother with two children preparing to step into their next chapters—my son graduating from Princeton this year and my daughter preparing for college—I’m reminded every day that the example we set matters. At the end of the day, success isn’t defined only by what we achieve, but by the people we uplift and the legacy of leadership we leave behind.

Locations

SiriusXM Connect

Dallas, TX 75240

SiriusXM Radio

New York, NY