Tamia Clark, Social Media Marketing Manager on Influential Women

Influential Woman · Social Media Management, Brand Strategy, Wellness

Tamia Clark

Social Media Marketing Manager, Clark Media

Atlanta, GA

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Psychology Degree Georgia State University Degree 3.8 GPA Degree Graduated 2018 Cert Licensed Cosmetologist

Her Story

About Tamia

I've been in social media management and brand strategy for about 7 years now, working independently under my business name, Spark Media. My journey actually started when I was a licensed cosmetologist - I had to promote my own business, and people would see how the business was branded and what I did, and that's how I really entered the field of social media management. Today, my key responsibilities include client intake, community outreach, content creation, brand strategy, activations, and wellness. The biggest challenge in my field is how fast trends change and keeping brand identity aligned with those trends, but we move and adapt. I attribute my success to community, honestly. I would be nothing without the people that saw my gifts, because I thought it was just for fun and I was just creating freely, but someone sat me down and asked if I actually knew what I was doing. I owe it all to God and community. One of my most notable achievements was doing a Thanksgiving Give Back campaign with Walmart in November 2024, branded the whole campaign, got everyone together, did the activation and media for it, all locally within the east side of Atlanta. I stayed true to myself, and I feel like being aligned with myself, being authentic and transparent, that's what landed me the gig.

Her Interview

Ten minutes with Tamia

01What do you attribute your success to?

I'd say community, honestly. I would be nothing without the people that see my gifts, because I thought it was for fun, and I was just creating freely and just doing whatever, but someone saw me and sat me down and was like, do you actually know what you're doing? So I would always say community. I owe it all to God and community. When you're able to listen to people, you're able to market them better. I was a psych major, which helped me understand people's minds, and as a licensed cosmetologist, I was really a therapist. Those two things really helped me learn people, and when you know people, you know how to sell to them, or you know how to brand them properly if you listen. I stayed true to myself, and I feel like being aligned with myself and being authentic and transparent is what has gotten me through doors and landed me opportunities like the Walmart campaign.

02What’s the best career advice you’ve ever received?

You're allowed to change your mind. You are allowed to change your mind, but when you do change your mind, stick to it. See it all the way through. Even when things are not going as planned, when you're not getting the volume that you want, the traction that you want, submit to the bid. And I promise you, you are going to see results.

03What advice would you give to young women entering your industry?

I would encourage her to just remain resilient and stick true to herself, because your work is a representation of you, and so the sooner that you learn yourself and the sooner that you accept yourself, you'll then align with the people who are meant to, who you're meant to service, and who you're meant to be seen by and collaborate with. Don't give up. Bet on yourself. I know everybody's always looking for certain tips and tricks and things like that and technology, but it really comes down to sales. You need to learn how to sell, how to listen to people, because when you're able to listen to people, you're able to market them better.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge in my field is how fast trends change and keeping that aligned with brand identity. Things change pretty quick in the social media world, and so you have to keep up. Keeping brand identity aligned with trends is a challenge sometimes, but we move and adapt.

05What values are most important to you in your work and personal life?

Authenticity, transparency, and building your capacity for the work that you want to achieve are most important to me. I don't believe women should work hard. I think that we should build our capacity and do more work, but not hard work for women. Being a woman is hard enough. It doesn't have to be hard, necessarily. It just depends on how you frame it. You can do more, you can create more, you can take more, you can learn more. Your work is a representation of you, so the sooner that you learn yourself and accept yourself, the better aligned you'll be with the people you're meant to service and collaborate with.

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