Her Story
About Tara
Tara Woodruff has been active in real estate for 9 years in Santa Fe, New Mexico. After spending 20 to 25 years in the medical industry, where she built a company from nothing to 50 million dollars over 14 years, she returned to her home state of New Mexico to assist her mother and transitioned into real estate by starting as an executive assistant to a commercial broker. She obtained her license, worked as a buyer broker, and soon established her own business. Woodruff's areas of focus include buyer brokerage, development through her partnership with Focus Development and the Habitat Collective building spec homes in Placitas, fix and flips, and an Airbnb investment in her hometown. She is an NLP practitioner and linguist who mentors new brokers on communication skills and has achieved recognition as one of the top realtors in New Mexico, ranked number 19. Woodruff draws on her fifth-generation New Mexican family history dating to the 1860s, with a passion for farms, ranches, old adobe homes, and water rights, and she advises aspiring professionals to make cold calls and view the process as a numbers game.
Her Interview
Ten minutes with Tara
01What do you attribute your success to?
I think my just a skill set that I had really built in the medical industry because I built a company from nothing to 50 million in 14 years. Just really owning a business I think and knowing how to strategize and build something that you know that I was proud of.
02What advice would you give to young women entering your industry?
Make cold calls. Pick up the phone. I think far too many young new brokers just really are scared to pick up the phone and call people because they don't want to hear no and I just you know it's a game to me. I just you know the more calls you make the closer you are to your next listing.
03What are the biggest challenges or opportunities in your field right now?
The beautiful thing to me about real estate is that you can you can find your passion within it like whatever your passion is if you know if it's if it's development if it's you know we have tons of old adobe homes here in Santa Fe. Those are all kind of niches that you can learn and and really become an authority. Because there's not too many people doing it so it's it's really in an easy way to kind of you know just find your passion and do it within real estate.
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