Tascha Zenner, Inside Sales Manager on Influential Women

Influential Woman · Diagnostic

Tascha Zenner

Inside Sales Manager, Exact Sciences

Madison, WI

1Award received

Certifications · Degrees · Memberships

Degree BS Business Administration Degree MBA Human Resource Management

Her Story

About Tascha

My background spans coaching sales teams, driving business planning and process improvement, implementing training programs, and partnering cross‑functionally to align strategies with organizational goals. I am consistently recognized for my ability to translate vision into actionable execution while developing talent and strengthening collaboration across the commercial organization. I achieved the Circle of Excellence award for exceeding national sales targets, underscoring my commitment to impact and performance.

Beyond my sales leadership, I bring global operations experience, analytical capability, and a deep understanding of the systems, workflows, and customer relationships that support long‑term commercial success. I have also served in key engagement and culture champion roles, contributing to initiatives that enhance employee experience and promote a unified, high‑performance environment.


Fluent in Italian and conversational in Spanish and French, I lead with empathy, clarity, and purpose—empowering others to grow, innovate, and deliver meaningful outcomes for providers, patients, and partners across the healthcare landscape.

Her Interview

Ten minutes with Tascha

01What do you attribute your success to?

I attribute my success to a combination of purposeful leadership, continuous learning, and an unwavering commitment to elevating others. I’ve always believed that when you invest in people—through coaching, clear communication, and shared accountability—you create high‑performing teams capable of exceptional results. Staying adaptable, data‑driven, and aligned with organizational priorities has enabled me to deliver impact while growing both personally and professionally.


My success is also rooted in the people around me—mentors who guided me, teams who trusted me, and leaders who challenged me to grow. I hold myself to a high standard, stay grounded in purpose, and embrace a growth mindset in every season. Remaining curious, open to feedback, and dedicated to doing the right thing has shaped not only my career, but the kind of leader I strive to be.


I believe that having discipline, consistency, and a deep commitment to excellence has also helped me get to where I am today. I lead with intention and purpose, use data to inform decisions, and stay focused on strategic priorities, anchoring every decision in impact, integrity, and the belief that meaningful work happens when people feel supported and inspired. Cultivating strong relationships, empowering others, and staying adaptable have been essential to my growth and achievements.

02What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is to stay curious, stay teachable, and surround myself with people who challenge me to grow. It grounded me in the understanding that success isn’t about having all the answers—it’s about being open to learning from others, asking good questions, and embracing feedback with humility.

It’s important to focus on lifting others as you grow. Leadership isn’t defined by titles—it’s defined by the impact you have on people. That guidance taught me to lead with empathy, listen actively, and create space for others to shine. I’ve found that when you invest in people first, everything else follows.

In moments of uncertainty or challenge, returning to ‘why I do this work’ has kept me steady. It reminds me to lead with integrity, act with intention, and focus on meaningful impact rather than recognition. That mindset has shaped how I lead and how I continue to evolve.


03What advice would you give to young women entering your industry?

To every young woman stepping into this industry: your voice, your perspective, and your presence matter more than you know. Don’t wait for permission to take up space. Speak up—even when your voice shakes. Ask the questions. Volunteer for the stretch assignments. Believe that you belong in every room you walk into.

Lead with curiosity, courage, and integrity—three qualities that have shaped my own career journey, from coaching teams to navigating change and building strong, values‑driven partnerships across the business.

Find people who champion you, but also seek out those who challenge you—mentors, peers, even your own team members. Growth rarely happens in your comfort zone, and every opportunity to learn is an opportunity to rise. And remember, leadership is not a title; it’s a daily practice of listening, uplifting others, and showing up with intention and purpose—something I’ve witnessed time and again in my own leadership roles and culture‑building work.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in our field—healthcare diagnostics and inside sales—is also our greatest opportunity: earning and re‑earning trust in a rapidly changing healthcare landscape. Providers are juggling more complexity than ever, with new technologies, evolving guidelines, and pressures around access, time, and patient outcomes. Helping them cut through that noise requires not just strong selling—it requires deeper partnership, clarity, and consistency. That means showing up prepared, leading with integrity, and bringing data, empathy, and value to every interaction—something emphasized throughout our work.

Another challenge is the pace of operational and market change. Whether it’s organizational restructuring, new product launches, or shifting care pathways, teams have to stay agile, collaborative, and aligned. But within that challenge lies tremendous opportunity: the chance to innovate, strengthen cross‑functional partnerships, and elevate the customer experience by anticipating needs before they surface. This aligns with the work highlighted in my operational excellence and cross‑functional collaboration efforts—leveraging insights, aligning stakeholders, and creating clarity in fast‑moving environments.

Finally, one of the most exciting opportunities is the growing recognition that inside sales isn’t just a support function—it’s a strategic driver of growth, access, and education. With virtual engagement continuing to evolve, we have a unique window to reach more providers, close care gaps, and make earlier cancer detection accessible at scale. And that impact is only possible when teams embrace growth mindsets, challenge the status quo, and stay anchored in purpose—principles that guide much of the work outlined in my leadership and development journey.

 

So while the challenges are real—complexity, change, and rising expectations—the opportunities are even greater. We’re not just navigating an industry; we’re shaping it. And every conversation, every collaboration, and every commitment to doing the right thing brings us one step closer to transforming outcomes for patients and providers across the country

05What values are most important to you in your work and personal life?

The values that guide me—both at work and in my personal life—are integrity, purpose, and people‑first leadership.

Integrity matters to me because it’s the foundation of trust. Whether I’m coaching a representative, navigating change, or partnering with cross‑functional teams, I believe in showing up with honesty, transparency, and consistency. It’s the same value reflected in my work fostering high‑performance, ethical, and inclusive cultures—something emphasized often in my leadership impact and collaboration with stakeholders across teams.

Purpose drives everything I do. In an industry centered on early detection and saving lives, the work only holds meaning when it’s aligned with doing right by patients, providers, and each other. My career has been built around creating clarity, aligning teams, and elevating the mission by turning strategy into real impact—exactly the kind of purpose-driven work highlighted across my business planning, coaching, and operational execution experience.

And above all, people will always be at the center for me. I believe in lifting others, building strong partnerships, and creating environments where people feel seen, supported, and empowered to succeed. My commitment to people development, culture leadership, and cross‑functional collaboration shows up in every role I’ve held—because the greatest impact we have is often the impact we have on each other.

At the end of the day, I strive to lead and live in a way that reflects these values:

Do the right thing. Lead with purpose. And put people first.

Those principles guide my decisions, shape my relationships, and serve as the compass I follow—no matter the setting.

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