Tatiana Gianacopoulos

I've been in my field for about 5 years now. I graduated right after COVID, so it was a bit difficult to get into the advertising industry. I started out as a customer service representative, but I networked and knew a few connections, and I was able to land an assistant account executive role over at Markley & Partners, where I focused mainly on luxury automotive clients. A few months went by, and I really liked my position, but I wanted to get into pharmaceutical advertising. I felt it was a bigger, deeper purpose, you know, working with patients and alongside HCPs, healthcare providers, nurse practitioners, and patients. So I was able to land a role being an account executive at FCB Health New York. I worked there for just under 3 years, working on both HCP and DTC. I actually just started a new role yesterday as a Senior Account Executive at Avalere Health. My main area of expertise is DTC and patient services. In my role, I run weekly status calls with our client, being the main point of communication throughout all of our internal teams, working alongside directly with project management, copy, art, project delivery, and a few other fields. I'm basically the main liaison between our internal teams and with our client as well. I manage a lot of different budget expectations, and in advertising, that can be a little bit tricky, just to make sure that every dollar is getting spent correctly. I manage several projects at a time, anywhere from print, digital, social media, online videos, brochures, digital brochures, managing the project from the brief development all the way to MLR submissions and approvals of each project.