Terah Kelley, Founder & Creative Director on Influential Women

Influential Woman · Fitness & Wellness

Terah Kelley

Founder & Creative Director, Splash Society

Austin, TX

Certifications · Degrees · Memberships

Degree Design School Cert Registered Interior Designer Cert NASM Group Fitness Certification (in progress) Member National Academy of Sports Medicine (NASM)

Her Story

About Terah

My journey has been a combination of my design school education and my profession as an interior designer, with a lifelong passion for hospitality interiors. I've always believed that the interior experience is beyond just the physical space - it's what you see, sense, touch, and experience from the moment you walk into a hotel. That's the curated experience I want to create with Splash Society. Through my own personal journey, going through a divorce after being with someone for 17 years since I was young, I found so much therapy in music and movement, workout and dance and yoga. Movement and music were always my constants in how I processed stress or happiness, whatever I was feeling. I realized that this could be translated into something more - that we could bring open communication and emotion into fitness instead of it being a cut-and-dry transaction. I wanted to create something that gives people the freedom to be themselves completely, because that's how we treat you in the Splash Society community. We want authenticity in our space. I've always been inspired by icons like Liz Lambert and her Bunkhouse properties, who create hospitality experiences that are more than just design - they're complete experiences. I had this epiphany in late 2024, early 2025 about how I could blend fitness with curated experiences, and I decided to start running with it.

Her Interview

Ten minutes with Terah

01What do you attribute your success to?

I think it's really following your heart and doing something that you know you can see life-changing things in for many people, and just following that. Instead of walking away, you know, keeping to be persistent, choosing to be persistent. And following the positive things. And not stressing about the negative, the unimportant.

02What’s the best career advice you’ve ever received?

When you're in a room and you have an idea building up in your mind, and you feel fearful to say it out loud - maybe there are people in the room more educated than you, or you think they have to have this idea already - you have to let out that energy and that creativity and that motivation for whatever is inside of you. Because that was given to you, it's not given to everyone else. Not everyone has the same views and same visions that you do. You can think, oh, well, maybe I'm not the one to say it, or maybe I'm not in the place that I can do something like this. No, if it is eating you up, that is what your purpose should be, at least for the present.

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