Terri D. Sanders, CEO | Publisher Omaha Star Institute on Influential Women

Influential Woman · Newspapers

Terri D. Sanders

CEO | Publisher Omaha Star Institute, The Omaha Star

Omaha, NE 68131

Her Story

About Terri

Terri Sanders works in the newspaper and publishing industry from her office at 120 North 39th Street, Suite 212 in Omaha, Nebraska. She is the creator of the brand THEE Terry's Sanders, which supports women 60 and older who may need to pivot or reset their lives due to circumstances, offering encouragement through Pearl Principles. An avid pearl wearer, she has written a book titled Pearls of Wisdom, a gratitude journal, and contributed to an anthology, adding authorship to her professional pursuits. Sanders values integrity highly and advises focusing on one task at a time to completion while persevering in long-term endeavors. She plans to establish journalism efforts in Ghana, open a museum, and ensure the legacy of her newspaper continues through a successor. Her hobbies include travel to places such as Punta Cana and Cabo, jewelry making, and creative cooking.

Her Interview

Ten minutes with Terri

01What’s the best career advice you’ve ever received?

Whatever you're doing, focus. Your focus may not always be, it cannot be all over the place. You have to focus and do one thing at a time, and do it to the best of your ability. And then when you're done with that, you can focus on the next thing. But I don't recommend being, I call it a road lizard, all over the place. Studying this, doing that, you need to focus. And focus until you bring it to what you consider a good end.

02What advice would you give to young women entering your industry?

My advice would be to persevere. This is not something you enter into lightly, and it is not a sprint. It is a marathon. It is long-standing and long-term. So, I would say, enter in cautiously, but do come in.

03What are the biggest challenges or opportunities in your field right now?

One of the challenges is that people believe that people don't read newspapers. I beg to differ. I always say to people that newspapers are breadcrumbs to the past. If you put something on social media, you may or may not be able to find it. But if it is in a newspaper, it is trackable through the archives, and you can always go back and retrieve it. A challenge is public perception. I believe in social media just like the next fella, but I also believe in the printed word.

04What values are most important to you in your work and personal life?

The value that I embrace the most is integrity. Let your yeses be yeses, and your noes be no's.

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