Influential Woman · Music and entertainment
Teryn Jaziré Reche
Chief Executive Officer, ATR
Tacoma, WA 98402
Her Story
About Teryn
Teryn Reche serves as the founder and owner of Above the Record, a music and entertainment company located in Tacoma, Washington. She launched the company in 2022 after years of experience in the music industry. The firm provides artist development programming, education workshops, artist booking for paid gigs, sync licensing opportunities, and organizational development services. Reche earned a Bachelor of Arts degree from Evergreen State College with a focus on business and organizational management. She maintains active memberships in the Creative Workforce Coalition, Seattle Chamber, Seattle Composer Alliance, and an alliance entrepreneurship group. Additionally, she is building a foundation toward 501c6 status and offers paid internship opportunities through WorkSource. Reche was recently recognized with the 40 Under 40 award from Foodsville of America.
Her Interview
Ten minutes with Teryn
01What’s the best career advice you’ve ever received?
People don't necessarily trust or remember the things that you do for them, but they remember how you make them feel. It's important because it goes into all interactions when doing business or building relationships. It's a service mindset.
02What advice would you give to young women entering your industry?
You can do it. Know that you can do it before pursuing something because there are pressures, competitive nature, and voices saying you can't. Once you know it's a possibility, you can handle the challenges.
03What are the biggest challenges or opportunities in your field right now?
Funding issues because creatives are taught to create but hard to put value in the work. Articulating value outside the industry. Scarce mindset about AI and technology scaring musicians. Brand identity and understanding long-term career goals. Discipline not treated seriously.
04What values are most important to you in your work and personal life?
Respect for everyone you encounter because it changes how you treat the situation and brings value. Honesty, integrity. Having fun because the work is intense and fun energy is important.
Join Influential Women and start making an impact. Register now.