Tess Porter

I would attribute it to probably two things. One would be my dedication and hard work - I want to do well, and I want to represent my company and my clients well. I also had an incredible mentor at my current job. She was my manager when I started, and I feel like she also helped kind of shape who I am, and kind of taught me the ropes of marketing, because I was entry level at the time.

I would say be yourself. I feel like I have a bubbly, positive personality, and I like to bring that into the workplace, but also, if you feel like you are not being treated right, or if you have opinions, don't be afraid to voice them, obviously, in a nice and respectful way. But, I think definitely just be yourself. I think at the point when I started, I tried to be like my mentor, and I realized some things just didn't work for me, and so I kind of learned along the way that I could use what she taught me, but kind of mold it into myself.

I think that the biggest opportunities is that the digital marketing space is always changing and evolving, and it's kind of exciting because there's always something new that is popping up. At one point, years ago, it was kind of like Facebook advertising, and then Instagram, and now kind of TikTok is taking hold, and I feel like things are always evolving with the consumer, or the market, or the industry, and that is a very exciting opportunity to kind of be involved in things from the start.

I definitely value honesty. I value high morals, I feel like I want kind of people - I mean, I guess that goes with honesty. I don't know if communication is a value, but I definitely value a high level of communication, whether that's telling me that these are areas that I can improve, or giving positive feedback. I feel like I like the conversation to be flowing, communication to be flowing. And then I feel like I also value just human rights, but that's probably a more personal value.