Her Story
About Tia
Tia McCullough serves as a communications specialist for the Fulton County Board of Health. She has spent four years in this role and brings over seven years of experience in the communications industry. Her background includes work in publicity within the entertainment industry, social media management for public policy officials, and communications roles with AT&T and Cox. McCullough's main areas of expertise are storytelling, social media management, and media relations. She earned a bachelor's degree in journalism with a concentration in public relations from Georgia State University in 2020 and is completing a master's degree in communications from Wake Forest University. She holds certifications including Responsible Conduct of Research from the CITI program, Harvard Business Impact Enterprise certifications in difficult interactions, presentation skills, and writing skills, and Foundations of Digital Marketing and E-commerce from Google. McCullough is a member of the Urban League of Greater Atlanta Young Professionals and volunteers with organizations such as Trees Atlanta and Hands on Atlanta, participating in gardening, food drives, and feeding the homeless. She attributes her success to her faith in God and her desire to leave a positive legacy for her daughter. In her work, she values growth, purpose, and work-life balance, while personally emphasizing faith, spirituality, and perseverance.
Her Interview
Ten minutes with Tia
01What do you attribute your success to?
I would definitely attribute my success to just my faith in God, definitely giving my life to Christ and just turning everything around, realizing what I'm good at and what I want to do, and the legacy that I want to leave behind. I have a daughter and I want her to be able to look up to me.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is probably just not to take any type of criticisms personally. I don't carry the spirit of offense. Just take it with a grain of salt and always be willing to see other perspectives because you're writing to different personalities.
03What advice would you give to young women entering your industry?
The best career advice I could give is to just never give up and stay on the course. Don't take any breaks because life might pass you by. Stay focused on your goals, internships, always be willing to learn and be surrounded by people that you can learn from because your surroundings will define where you're headed.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenges right now are the advancement of technology and AI trying to replace writers, trying to balance the need for technology as well as human interaction. There's also a generation gap because Gen Xers and baby boomers aren't ready to retire so it doesn't leave millennials a lot of space for growth. Opportunities include internal communications for employee engagement and organizational transparency, content marketing and storytelling, digital and social media strategy, analytics to reach audiences more effectively while measuring impact, and the growing need for strategic communication that only humans can provide.
05What values are most important to you in your work and personal life?
In work, growth, purpose, and work-life balance are important. In personal life, faith slash spirituality is important to me, and also perseverance, just staying resilient through challenges.
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