Tierra L Reid
Tierra Reid is a people-centered Human Resources professional and Campus Recruiter at PNC, where she focuses on attracting, developing, and supporting emerging talent. With nine years of experience at PNC, she has progressed from Customer Service Agent to her current role, gaining hands-on expertise in full-cycle recruiting, campus engagement, onboarding, and talent development initiatives. Tierra approaches recruiting with care and intention, viewing her work as an extension of her nurturing nature, helping students explore and launch their careers successfully. In her current role, Tierra partners with universities, hiring managers, and internal stakeholders to plan and execute programs such as the PNC Summer Summit Orientation, National Intern Day, and Early ID Leadership Summit. She has been recognized as the Campus Team MVP for 2025 and has received outstanding feedback for elevating intern engagement and strengthening PNC’s employer brand. Her professional philosophy blends creativity, strategy, and empathy, ensuring every candidate and student experiences meaningful support throughout their journey. Beyond her professional work, Tierra is deeply committed to community and personal development. She leads the Women’s Ministry at her church, guiding over 200 women in spiritual growth and leadership, and owns Simply Inspirational Treasures (S.I.T. Designs), creating uplifting print and digital designs. Her background in community service, leadership, and mentoring reflects her dedication to empowering others, fostering inclusive environments, and making a lasting impact both inside and outside the workplace.
• Human Resources Essentials Certificate
• FCRA Consumer Data Industry Association (CDIA) Certification
• Cornell University
• Community College of Allegheny County
• PNC Service Excellence Award
• 2025 PNC Campus MVP Award
• 2013 UPMC Member Services MVP Award
• PNC Women Connect Pittsburgh EBRG - Recognition Committee Member
• Abiding Faith Ministry
• Macedonia Church of Pittsubugh
What do you attribute your success to?
I attribute my success to my strong faith and trust in God’s guidance, which has shaped the way I approach both my work and life. I have a genuine heart for service and helping others succeed, and I pair that with a consistent work ethic and intentional care for the people I work with. Staying open to learning, adapting, and growing professionally has also been key in helping me reach my goals and make a meaningful impact.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay rooted in service and purpose. When you focus on supporting people and making a meaningful impact, success naturally follows—it’s about prioritizing relationships and positive outcomes over just metrics or achievements.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be intentional and authentic in everything you do. Don’t underestimate the power of genuinely caring about people, and stay organized, ask questions, and keep learning. Trust your faith and your ability to grow into leadership, and remember to persevere—push through the “no’s” to get to the “yes,” and keep hoping and trying until you succeed.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in HR right now is navigating AI and automation while ensuring the human element remains central, especially in large-scale recruiting processes. At the same time, there are exciting opportunities to use technology to enhance—not replace—the candidate experience, and to design more intentional, people-centered onboarding and early career programs that help employees thrive from day one.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are integrity, intentionality, and respect for people at every stage of their journey. I strive to lead with faith, service, and accountability, always treating others with dignity and compassion. These principles guide how I interact, make decisions, and support those around me.