Tina Bernard, Founder, The Badass Arts on Influential Women

Influential Woman · Womens Leadership

Tina Bernard

Founder, The Badass Arts, The Badass Arts, llc

Houston, TX

3Awards received

Certifications · Degrees · Memberships

Degree Biology and Psychology (College degree) Cert Positive Intelligence Training with Dr. Shirzad Chamine Cert HeartMath Institute Training (in progress) Cert Relationship Coaching Certification with Dr. Diana Kirschner Member Two Networking Groups in The Woodlands Member Texas Member Board Member of Local Organization

Her Story

About Tina

I've been doing this kind of work from about 2009 until now, although the iteration of the Badass Arts is new and will be celebrating one year later this summer. This concept came about in 2022, something I mulled over with various iterations and evolutions, but it launched officially last summer. It formed through my own personal and professional experiences. I've been in sales and marketing and mentoring and business development for 20-plus years, and that also includes training in a variety of modalities to help with personal transformation. I spent most of my work life in and around healthcare, anywhere from pharmaceutical sales, to nutraceutical sales to insurance. I've always been fascinated with science and sort of the space between science, neuroscience, psychology, and spirituality. Walking these paths, both in the public eye through my work and privately, those all led to what has now become the Badass Arts. Starting my own company was certainly not on the horizons when I was a fresh-eyed professional just graduating from college back in the day. My then-boyfriend, who is now my husband, read the book that was the genesis of this, and he said to me, you're not writing a book, Tina, you're creating a movement. He saw something that I hadn't seen in me yet, which was I could be a great leader working for somebody else, but I needed to translate that to being a leader of something I created by myself. The evolution of this movement is professionally the thing I am most proud of, more than the awards I got, sales awards, or promotions in other organizations. The fact that at this stage in my life, making this leap, creating something on all cylinders, and that it's having impact on people that I care about, as well as strangers that I don't know, and people are finding me and reaching out, it's both humbling and heartwarming at the same time.

Her Interview

Ten minutes with Tina

01What do you attribute your success to?

I attribute my success to blending traditional educational experiences with what I've suffered through. Most of what I've learned comes from what I've experienced. I've suffered through some really harrowing life experiences, from financial ruin to emotional and physical abuse to near homelessness. My childhood was not peachy keen, so I'm very humbled by every opportunity and accomplishment that I'm able to acknowledge in my life. Some people might find it strange, but I look at those who abused me as my teachers. If I hadn't experienced that, and turned that not just into resilience, but being a different kind of a mother, or choosing more wisely when I got married again, and setting an example to my children that was different from the one I had, being able to learn boundaries, to have compassion and empathy, and put voice to trauma in a way that allows other people not to wallow in their stories, but find inspiration and honor in those stories, that they could become somebody much bigger than those lies that they were told. That, to me, is just as important as a certificate with a degree, or an award.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from my then-boyfriend, who is now my husband. I had written this book, and I shared it with him, and he read the book that was the genesis of this, and he said to me, you're not writing a book, Tina, you're creating a movement. That actually was our very first argument that we had in our dating life, but he saw something that I hadn't seen in me yet, which was I could be a great leader working for somebody else, but I needed to translate that to being a leader of something I created by myself.

03What advice would you give to young women entering your industry?

I literally had this conversation last night at dinner with my husband. Our waitress was a very well-spoken, poised young lady who was driving an hour for this job because she wanted to be around people that had a higher caliber of success. I asked her what she wanted to do, and she said she loved fashion. We had a 20-minute conversation asking questions and guiding her towards what's next, because she obviously didn't want to end up just being a waitress in a nice cigar lounge. She has dreams. After that conversation, she hugged us and thanked us so much. She cared, she listened, and we got to inspire her, but she inspired us as well through that conversation. My advice is to seek out people who have achieved what you want to achieve, be willing to listen and learn, and don't be afraid to dream bigger than where you currently are.

04What values are most important to you in your work and personal life?

The most important value to me is reciprocity and creating win-win-win situations. I approach professional experiences where it's not just you win, it's not just I win, there's always a third person involved. I have to make sure that everybody who touches it benefits. I see this as reciprocity. This is not just Tina benefits. I also think about what I can do to provide support, encouragement, and inspiration to the people who are saying yes to me, and how do I say yes to them. I'm very humbled by every opportunity and accomplishment, and I believe in honoring people's stories and helping them become somebody much bigger than the lies they were told.

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