Her Story
About Tina
Tina LaMonica is a commercial real estate broker and independent contractor based in Pasadena, California. She has been in the industry for over 25 years, beginning her career as a paralegal before transitioning to corporate real estate positions, including with the Foot Locker Group. In 2010, she pivoted to brokerage and has since focused on office leasing, with a passion for assisting small businesses. LaMonica is a qualified member of SIOR. She credits her success to the expertise gained from her corporate background, which gave her the confidence to succeed as a broker, combined with a dedication to exceptional customer service, being available to clients around the clock, and operating with the highest integrity by helping every client regardless of deal size. This approach has generated referrals and built lasting trust. She advises young women entering the field to join a team to learn the business, gain client trust, and eventually cultivate their own business or lead a team, while maintaining a strong backbone to navigate challenges in a male-dominated industry.
Her Interview
Ten minutes with Tina
01What do you attribute your success to?
My expertise from years in corporate real estate gave me the confidence to succeed as a broker. I focus on exceptional customer service, being available 24/7, and going above and beyond for clients, which leads to referrals. I prioritize integrity and helping every client regardless of deal size, building trust and reputation over time.
02What advice would you give to young women entering your industry?
I recommend that they get on a team so they learn the business first from a team environment. Then they can gain trust from clients and eventually cultivate their own business or lead a team. Women need to have a backbone and speak up to overcome challenges in this male-dominated field.
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