Tina Wisniewski Nash, Regional Territory Manager on Influential Women

Influential Woman · Medical Sales SAS Startup

Tina Wisniewski Nash

Regional Territory Manager, Octagos Health

Houston, TX

Her Story

About Tina

I'm an outside sales rep who travels from account to account throughout South Texas and New Mexico. Within a given week, I sometimes travel all the way out to El Paso, but after COVID, a lot of the work can be done remotely. I've got calls, presentations, emails, and I schedule a lot of meetings in person as well. I still feel that the in-person conversation is the most effective, and that's how you really can truly create relationships and build long-lasting relationships. So I work from home doing emails, calls, and presentations, and then also travel to different accounts a couple times a week. When I first started back in 2020, the biggest challenge was that our type of software and service was a new and niche product. A lot of people hadn't heard of a third-party company that does what we do, and the initial sell was a lot more difficult because it was unknown. Now the landscape has changed quite a bit because there are other third-party remote monitoring companies that do what we do, so it's a more competitive space. AI has changed the conversation quite a bit. Initially, when physicians and device staff would hear of AI, they would run the opposite direction, and now AI is being more embraced in the conversation and is becoming a standard of care. We use AI in our company, and it significantly helps the outcomes of the device reports. With the combination of AI and the human interpretation, we're able to catch a lot of things that would not be caught with just a human eye looking at it.

Her Interview

Ten minutes with Tina

01What’s the best career advice you’ve ever received?

The best career advice I've received is just grind. Keep working hard, don't lose your end sight, your goal, and I know that there might be lots of ups and downs on the way to get to where you need to go, but all of that's gonna make you better. There's no substitute for hard work. And at the end of the day, I think that's the best career advice, in whatever field you're in. There's no substitute for hard work. Also, in any field that you're in, you're selling yourself, and your integrity and your word is all that you have, and your reputation is all that you have. And I think that that's important, because you can go from job to job, but people are going to remember you, and you want to be remembered in a good light.

02What advice would you give to young women entering your industry?

Get comfortable being uncomfortable, in the sense of not being in a dangerous situation, but get comfortable with being the only female in a room sometimes. Don't be afraid to speak up, don't be afraid to vouch for what you want. At the end of the day, you're your own advocate. I think that that's the most important thing. And it depends what field you're in. Some of the fields are male-dominated, but there's still a space for women. It's really important that you shouldn't be discouraged by that. If there's a male-dominated field and that's someplace that you want to go, keep going. It might be a little bit weird, you might be uncomfortable, you might not be up to par with specific conversations regarding sports and all the things that men like to talk about, but there is a place for you, and you still provide a lot of value. You provide a different perspective as well.

03What are the biggest challenges or opportunities in your field right now?

When I first started back in 2020, the biggest challenge was that our type of software and service was a new and niche product. A lot of people hadn't heard of a third-party company that does what we do, and the initial sell was a lot more difficult because it was unknown. I was the first sales rep hired on at my company, and I helped launch the product all over the nation. As we grew, my territory got a little bit smaller, and now I'm more focused in South Texas and New Mexico. But the landscape has changed quite a bit, because now there are other third-party remote monitoring companies that do what we do. So it's a bit of a more competitive space rather than a space where nobody was familiar with our line of work. AI has changed the conversation quite a bit. Initially, when physicians and device staff, cardiology staff, would hear of AI, they would run the opposite direction, and now AI is being more embraced in the conversation, and it is becoming a standard of care. If you have the access to it, you should provide your patients with access to it as well. So the AI conversation piece and the fact that there's more competitors on the market has changed and that makes the sale a little bit different than it was before.

04What values are most important to you in your work and personal life?

First and foremost, I am a mom. I have got two little kids at home. My son Charlie, he's three and a half, and my daughter Stella, she's one. So I have family as my number one priority, as well as my husband, Chris. They're my number one priority. And then in terms of my workplace, I would say doing the right thing. I know at the end of the day that the product that I sell provides a significant benefit to the patient population. And what I want to do is make sure that we're doing right by the patients and make sure that all the software that we're implementing and the conversations that we're having internally are more patient-focused, rather than revenue-focused. At the end of the day, that's why I got into this, and that, to me, remains true.

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