Toni Bullock

My first job was working at NPR as an intern in the marketing department on the radio station WNYC in New York City. I majored in psychology at Hamilton College with a theater minor, and my dissertation explored how advertisers use psychology to persuade their audiences, which led me into television. I realized that television, in reality, is pretty much like project management - you're overseeing a project, collaborating with different departments, managing different departments, negotiating and budgeting. That naturally made sense for me to launch my own company in event coordination. I was already doing it for my other company called Call Sheets of Cocktails, which is a women's networking group where we host events maybe twice a year in New York, LA, Atlanta, and we even did a Bali retreat, helping women network across all different types of programming like brunches and gym classes. I was also helping my friends with their weddings, being a day-of coordinator without even realizing that's exactly what I was doing - making sure all the vendors were together and getting everyone down the aisle on time. When the industry was still recovering from the writer's strike a few years ago, I decided to go public with Effortlessly Coordinated. I've been doing weddings and proposals and collaborating with wedding planners. What separates me from an event planner is that event planners take care of the creative aspects like tablecloths, design, and flowers. I'm focused on logistics - I like to call myself the manager of the event. I listen to my clients about what they need and what kind of tone they're trying to set, then I organize everything by connecting with vendors, confirming details, talking to the location, making sure everyone has their insurance up-to-date, and creating a timeline for the day.

• Hamilton College
• Psychology major and Theater minor
• Syracuse University
• Newhouse School of Communications
• Television Radio Film

• Emmy Award winner for Black Women Own the Conversation on OWN
• Critics' Choice Award nomination for Maxed Out
• NAACP Award nominations
• Wedding featured in Vogue Weddings

• SoHo House
• For Black

• Owner of Call Sheets of Cocktails women's networking group
• Consultant for Stage 32 helping television professionals package and pitch ideas
• Teaching classes at Hamilton College
• Homeless shelter donations
• Feeding the homeless