Her Story
About Toya
Toya Brown-Riberdy is an account management and revenue growth leader with extensive experience in mobile advertising, client strategy, and team development. She currently leads the account management team at Adikteev, a mobile app retargeting company based in the U.S. In this role, she manages and mentors a team of account managers, works across departments to teach the landscape, meets with top clients to discuss high-level strategies, and focuses on the mentoring aspect of being a team lead. Toya has over 10 years in the mobile ad tech and marketing space, starting as an account manager at MobClicks on the SSP side before transitioning to the demand side. She previously led U.S. account management teams at another company handling gaming and other apps for retargeting, and served as Chief Customer Success Officer at the startup Tapcore. Her background also includes working at ReMerge. Toya earned her master's and undergraduate degrees, played college basketball at Rice University which helped develop her time management and teamwork skills, coached in grad school, and studied abroad in Australia. She is a resource parent for the Alameda County foster care system for the past 8 to 9 years.
Her Interview
Ten minutes with Toya
01What advice would you give to young women entering your industry?
It's an amazing field that's built with opportunities. I love mobile ad tech. It gives you an opportunity to do a lot of good things and work with a lot of great and smart people inside this industry, and there are a lot of different niche markets that you can find yourself in. Ad tech is also one of those things where you do see a lot of women in director and higher-level VP roles. So there is upward mobility there.
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