Her Story
About Tracey
Tracey Boseman is an experienced home care administrator, entrepreneur, and business leader whose career has been defined by service, resilience, and a commitment to helping people. Originally from London, England, Tracey grew up in an immigrant family shaped by sacrifice, determination, education, and a strong work ethic. Her father came from Jamaica to England at the age of 19, while her mother came from South America. Although both parents worked demanding, low-paying jobs after immigrating, they were determined to create greater opportunities for their children. Their example became an important foundation for Tracey's approach to life and leadership. After beginning her career in retail, where she developed a genuine appreciation for connecting with people, she entered healthcare in December 1996 following the birth of her son, James. She gained experience in healthcare insurance before spending nearly eight years with a nonprofit hospice organization, where she developed a deep understanding of patients, families, and the complex realities surrounding care.
Her hospice experience became a defining moment in her professional journey. Tracey repeatedly witnessed families struggling to find dependable support in the home beyond the intermittent services provided through hospice. She recognized that care does not end when one particular service ends and that families may continue to need companionship, assistance, guidance, and reassurance. A longtime friend and former boss, whom she had known since entering healthcare in 1996, eventually encouraged her to consider a franchise opportunity in non-medical home care. Although she initially declined, she continued to consider the possibility and ultimately saw an opportunity to combine her healthcare experience with her desire to make a meaningful difference. Since 2013, she has owned and operated a Home Helpers franchise serving Chesterfield, Midlothian, Richmond, and Henrico-area families. Today, she oversees more than 110 employees and manages the organization's operations, marketing, business development, customer development, referral relationships, recruiting, employee retention, and service strategies. Her leadership includes daily collaboration around priorities, KPIs, client needs, recruiting, incoming clients, caregiver requirements, and organizational goals.
Tracey's leadership philosophy is rooted in family, compassion, dignity, service, accountability, and continuous growth. She believes effective home care is about far more than filling schedules or matching caregivers with clients; it requires understanding the individual behind the need, recognizing the circumstances of the family, anticipating challenges, and ensuring caregivers are equipped to provide compassionate and professional support. Her leadership is also deeply influenced by her family history and the resilience modeled by her parents, as well as by the experiences of her children, employees, caregivers, clients, and professional mentors. She encourages aspiring entrepreneurs and future leaders to find their people, surround themselves with mentors and advisors, establish a clear vision, set measurable goals, remain open to guidance, and stay connected to their passion. She believes leadership does not require perfection; rather, it requires being present, accountable, willing to learn, and committed to becoming better. Her work reflects a belief that caregiving should be an extension of family, that seniors and their families deserve dignity and dependable support, that veterans should receive assistance navigating available resources, and that success carries a responsibility to give back. Through her continued leadership in non-medical home care, Tracey strives to create meaningful impact for clients, families, caregivers, and the broader community.
Her Interview
Ten minutes with Tracey
01What do you attribute your success to?
I attribute much of my success to tenacity, resilience, leadership, and my ability to lean into challenges. Others recognized my tenacity and leadership qualities in me before I fully recognized those qualities in myself. Throughout my career, I have learned to approach challenges by quickly understanding what is needed and determining how I can move forward.
My success has also been shaped by my experiences with people. My years in hospice, my relationships with clients and families, my team, and my own family have taught me the importance of compassion, responsibility, perseverance, and service. I believe finding my lane in life has ultimately been about people and making a meaningful difference in their lives.
I also believe that success carries an obligation to give back. When someone is fortunate enough to build something successful, I believe that success should be used to positively impact others.
02What’s the best career advice you’ve ever received?
One of the most important lessons I have learned is to find your people. Success does not have to be built alone. The right people can provide perspective, encouragement, expertise, accountability, and motivation when you need it most.
I believe it is important to surround yourself with people who understand different aspects of your journey. One person may help you understand financials and statistics, another may provide guidance about securing financing or getting a business started, while someone else may have the experience and connections necessary to help you grow. The key is to identify people who inspire, challenge, and support your vision.
I also believe in having a clear vision and measuring progress. Define what you are working toward, establish short-term and long-term goals, measure your progress, and remain open and transparent with trusted mentors and advisors. Most importantly, stay connected to your passion. Entrepreneurship can sometimes feel isolating, so having people around you who understand the journey can make a tremendous difference.
03What advice would you give to young women entering your industry?
I would encourage young women and the next generation to understand their strengths and not be afraid to recognize the leadership qualities they already possess. Sometimes other people will see your tenacity, vision, empathy, and leadership before you see those qualities in yourself.
I would also encourage you to find your people. Build a circle of mentors, peers, advisors, and supporters who understand where you are trying to go and who can provide different forms of guidance along the way. Be clear about your vision, establish measurable goals, and remain open to learning from others.
Most importantly, find work that gives you a sense of passion and purpose. Your path may not always be straightforward, and there will be challenges and growing pains. Give yourself grace and mercy as you learn, redefine what leadership means to you, and continue moving forward.
Stay committed to the people you serve and to the standards and values that matter to you. Success is not simply about what you build; it is also about why you build it and the people you are able to positively impact along the way.
04What values are most important to you in your work and personal life?
The values that are most important to me are family, compassion, dignity, service, resilience, responsibility, leadership, and treating people with respect.
I believe caregiving should feel like an extension of family, particularly when a loved one cannot be there in person. Our caregivers enter deeply personal spaces in people's lives. That responsibility should always be carried with compassion, respect, and dignity.
I also believe strongly in service. Leadership means setting an example and being willing to continue growing. Family means being there when others cannot. Dignity means treating every person with the respect they deserve. Service means using our knowledge and experience to support and advocate for people, particularly those who may not know how to advocate for themselves.
Supporting veterans and their families is also meaningful to me. I believe helping people understand available benefits and resources is part of providing comprehensive support. At the center of everything I do is the belief that people should be cared for, supported, respected, and treated as family.
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