Her Story
About Traci
Leadership has been a part of me since I was born. My parents said when I was in kindergarten, I used to run preschool, and when I was in pre-K, I ran kindergarten. God first, then my parents have been the biggest influences in my life, helping me know who I am in God's eyes and who I am to be in this world as a game changer that goes above what society says I should be. My dad always told me, 'you're great, but you have to be greater,' and my mom pushes having a spirit of excellence in everything. She's my shero, my example, and I strive to be half the woman she is. I've been right by my mom's side since the church began 28 years ago. When she took ill in 2017 going into COVID, I had to step up more consistently in the pulpit. I learned during that season that I had to stop trying to be like her and instead be authentically myself, because anyone trying to be like somebody else comes off as unauthentic. I work in tandem with my mother currently, taking care of all administration and HR, and I'm in the succession plan for the church. I also work across multiple arenas including the NAACP, where I see real-time how different generations are colliding in their approaches to advocacy and progress. My whole journey and life is rooted in faith, transformational leadership, advocacy, education, and empowerment. I love to empower people, present opportunities and resources, and be a reference base for anybody that needs it. Through initiatives like The POUR, Visionary Leadership Group, ministry, and civic service, I'm committed to building pathways to help individuals and communities thrive.
Her Interview
Ten minutes with Traci
01What do you attribute your success to?
I attribute my success to the Lord, all day. I can't take any credit for it. God is my driving force, and without Him, I am nothing. He gave me a mind to persevere, and I'm not afraid of challenges. I don't easily back down, so if I believe in something, I'm going for it. When God tells me to do something, I know He's given me the strength to do it, even when it seems impossible. Everything I do is rooted in my faith, and to God be all the glory.
02What’s the best career advice you’ve ever received?
The best career advice I ever received came from my senior pastor, who happens to be my mother. In 2015, during a church meeting with many leaders in the room, she asked us all, 'Will you allow me to grow?' That question has been my mantra ever since. She was acknowledging that she had made decisions that others might question, but she was waiting on God. The question was asking if we would allow her to grow, because things are going to change as God opens things up, as we learn more, as we grow and mature. If we don't have that understanding that there is going to be change, something's wrong. That advice has impacted me academically and professionally, and it transcends through everything in my life. I've never let it go since 2015.
03What advice would you give to young women entering your industry?
I would encourage young women to be authentically themselves. One thing I learned when I had to step up in the pulpit was that I was trying to be like my mom, but anyone trying to be like somebody else comes off as unauthentic, as a fake, as a phony. You have to figure out who you are in God, who you are in Christ. Know what the Word says about you, operate in that, and have all the confidence in the world, because God's got your back and God made you uniquely you. Never underestimate the power of your voice, your authenticity, your uniqueness, your vision, or your value. Walk confidently in who you are becoming, even though you're still growing. Be confident in where you are right now, and don't allow fear, rejection, or comparison to hold you back. Comparison is a thief of almost everything. I'm big on reminding women that finding their purpose and walking in their purpose is bigger than a trend, a title, or anybody's applause. Build a life rooted in faith, discipline, wisdom, and authenticity, and be willing to grow through the challenges instead of being defeated by them.
04What are the biggest challenges or opportunities in your field right now?
My biggest challenge is to stay consistent. The world is changing every day, and things that we used to know so well, we don't know anymore. Life looks different for various reasons. It's about staying consistent, staying ready, staying ready to grow, and being willing to grow. Life is making us stretch outside of our comfort zones and think outside of the box with AI and technology. In the NAACP, I'm seeing real-time how all the generations are collapsing together. You have people who have been through the struggle, who marched on Selma, who have been advocates for over 50 or 60 years, and they're looking at it one way with passion. But we live in a different society and day where we don't live in the same time, so we have to think about how we can reach other people, be more of an advocate, be more present, and not stay trying to live in the past.
05What values are most important to you in your work and personal life?
It's important for me to be ethical and faith-driven. Integrity is essential to me, because if you're a leader without it, you can turn toxic. I did my whole dissertation on navigating toxic leadership in the Pentecostal Church because I witnessed leadership turn toxic organizationally, and I would never want anyone to experience that. I lead with love and compassion, and service is definitely important to me. Being accountable and doing everything with a spirit of excellence matters deeply. I'm very sensitive to being a leader that leads with love, compassion, integrity, empathy, and understanding. I'm not afraid to say when I'm wrong, because everybody can be wrong and nobody's perfect. Let's acknowledge it and stop acting like somebody's perfect except you.
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