Traci Leigh Lamb
Traci Lamb is an accomplished leader in healthcare innovation, international business development, and strategic partnerships, with a career rooted in service, faith, and advocacy for caregivers and aging populations. Currently serving in International Business Development and Strategic Partnerships at OdessaConnect, Traci helps expand technology that transforms the television into a secure, two-way healthcare communication portal—making telehealth, remote patient monitoring, and family connection accessible, simple, and dignified. Her work sits at the intersection of healthcare, AgeTech, and human-centered design, with a strong focus on improving outcomes for seniors, individuals with IDD, and home health populations.
A former CEO and founder, Traci previously led Smart Caregiving LLC and the Caregiving Worldwide Network, creating globally recognized platforms that connected caregivers, healthcare organizations, and solution providers through media, events, and strategic collaboration. Drawing from her lived experience as a caregiver, she built mission-driven businesses that elevated the caregiver voice while driving meaningful partnerships across healthcare, technology, and services. Her leadership has earned national and international recognition, including being named one of the Top 100 Healthcare Visionaries in the World and Most Influential Caregiving CEO in the Southeast.
Traci’s background includes education at Boston University and Florida College, along with certifications as a Life Coach and Executive Coach, reinforcing her people-first leadership style. Known for her energy, authenticity, and commitment to giving back, she brings both professional expertise and personal compassion to every role she holds. Guided by her Christian faith and a deep belief in service, Traci continues to champion solutions that strengthen families, empower caregivers, and advance the future of healthcare.
• Paralegal Certification
• Boston University
• IFAH Top 100 Healthcare Visionaries in the World -2020
What do you attribute your success to?
I attribute my success to my willingness to pivot with purpose and lead with a servant’s heart. Every chapter—from hospice care to entrepreneurship to caregiving—has shaped my perspective and fuels my commitment to building solutions that genuinely serve families and scale meaningful impact.
What’s the best career advice you’ve ever received?
One of the strongest mentors I had, Kevin MacRitchie, CEO of Tactical Rehab, taught me to stop, pause, breathe whenever anything happens. Being a young CEO, I was overwhelmed at times and he taught me you have to slow down and handle situations one at a time. When you try to handle everything at one time, nothing gets done and nothing gets done well.
What advice would you give to young women entering your industry?
In the caregiving industry, empathy and understanding are key to making it. So many people are caregivers that don't even acknowledge it. A lot of people in the sandwich generation - raising their own kids, yet now starting to have to care for their own moms and dads. That can be tough. The industry is thriving as AgeTech is moving further and further into the space to help more and more people. It's an exciting time. It's a wonderful field to know that you are truly making a difference in people's lives. I highly recommend it.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in the Agetech industry right now is the lightning speed that is coming into the industry. So many fantastic innovations and technology. It can be overwhelming for caregivers and families. The key is finding ways to get all these wonderful resources to the end user (family/caregivers/patients).
The biggest opportunity is that this industry is growing massively every day. It's currently a $650B industry and is only getting bigger. It is ripe for new innovations, new technology and new people. It will only keep growing so now is a great time to join.
What values are most important to you in your work and personal life?
The values most important to me are faith, curiosity, balance, and growth—reflected in my love for reading, going to church, exploring new places through travel, and staying grounded through activities like horseback riding.