Tracy (Roxxi) Chung
Tracy‑Ann “Roxxi” Chung is a Jamaican-born celebrity publicist and the visionary CEO of Roxxi Chung PR, a boutique agency dedicated to elevating Caribbean talent in North America. With a background in Language and Communication and early experience as a media personality and blogger, Roxxi began her journey by launching a music blog and hosting a popular reggae and dancehall countdown show where she interviewed rising and established artists. Her passion for storytelling and artist development laid the foundation for her transition into public relations.
In 2019, she formally entered the PR industry, gaining experience with a New York-based entertainment agency before launching her own firm. Today, Roxxi Chung PR offers full-service public relations—including media outreach, influencer relations, content strategy, playlist pitching, event coordination, and branding—with a special focus on helping Caribbean artists navigate and succeed in the North American market.
Known for her creativity, resilience, and strong media relationships, Roxxi has built a reputation as a dynamic advocate for Caribbean culture in global entertainment. Balancing her roles as a business owner and mother, she continues to make an impact in the PR space, driven by her mission to amplify underrepresented voices and create space for authentic storytelling.
• Google analytics certification
• HubSpot Certification
• UWI (Mona) - BA
• Black Girls in Media
• Women in PR
What do you attribute your success to?
Staying consistent.
What’s the best career advice you’ve ever received?
Keep doing it, even if you feel like it because you are good at it.
What advice would you give to young women entering your industry?
Make sure you doing it because this is your passion, this is something you want to do.
What values are most important to you in your work and personal life?
Showing up!!! In my personal and professional life, I make a high key commitment to show up for those I genuinely care for and always want to support. I want those around me to feel love and supported at all times… so we all WIN!