Tracy Nannery

Tracy Nannery is a Transformational High-Performance Coach, Speaker, and Author based in Virginia Beach, Virginia. With over 35 years of experience in executive leadership and coaching, Tracy has dedicated her career to helping individuals and organizations achieve extraordinary results. She specializes in guiding clients through personal and professional transformation using her proprietary Thrive Method, which focuses on aligning process, product, and people to unlock peak performance. Her work emphasizes purpose and identity, empowering clients to move from surviving to thriving by clarifying their "why" and "who" they aspire to be.

Before launching her coaching practice, Tracy spent 30 years in non-traditional higher education leadership, culminating in her role as Chief Operating Officer at Bryant & Stratton College. She was recognized as the youngest and first female COO in a male-dominated organization, overseeing operations across multiple campuses and online divisions while driving strategic growth and performance. Her leadership expertise spans executive management, sales and marketing, talent development, and operational transformation, and she has a proven record of inspiring high-performing teams to achieve organizational excellence.

Tracy holds a Master of Business Administration in Organizational Leadership from Capella University and multiple professional certifications, including Certified High-Performance Coach and Licensed Purpose Facilitator. She actively engages in professional and community organizations, including the Women's Organization for Good and the Women's Professional Network, and volunteers in service initiatives supporting women, underserved populations, and community development. Passionate about increasing health, wealth, joy, freedom, and fulfillment for others, Tracy continues to serve as a catalyst for meaningful change, combining her corporate experience with a deep commitment to personal growth and empowerment.