Tracy Watkins, MBA

Tracy Watkins, MBA, is an accomplished Insight-Driven Innovation Consultant with over 20 years of experience helping organizations turn insights into actionable strategies. As the Founder and Principal Consultant at NOVA Consulting Group, LLC, she partners with companies to uncover what customers truly need and translate those insights into innovation roadmaps, strategic plans, and measurable outcomes. Her expertise spans customer insights, strategy development, journey mapping, and leadership guidance, enabling organizations to move from data overload to clarity and action.

Prior to founding NOVA Consulting Group, Tracy spent more than a decade at Delta Air Lines, where she held progressive leadership roles across innovation, customer experience, and IT business consulting. She spearheaded AI-driven initiatives, established the Delta Insights Hub, and led programs that enhanced operational efficiency, optimized inventory systems, and improved customer engagement. Her work consistently delivered measurable results, including cost savings, improved performance metrics, and strengthened cross-functional collaboration.

Tracy holds an MBA in Organizational Leadership from Columbia Southern University and a degree in Computer Information Systems from Clark Atlanta University. Known for her blend of analytical rigor, creative problem-solving, and practical execution, she empowers teams to build innovation momentum, align around clear priorities, and execute with confidence. Beyond her professional work, Tracy loves to travel, drawing inspiration from new cultures and experiences, which further fuels her innovative approach and global perspective in consulting.

• Shorter University - BBA
• Columbia Southern University - MBA