tracy White, Enterprise Sales Manager on Influential Women

Influential Woman · HR technology

tracy White

Enterprise Sales Manager, ADP

Bloomington, MN

3Awards received

Certifications · Degrees · Memberships

Degree Bachelor's degree Cert SHRM certification Member SHRM

Her Story

About tracy

I started my career back in the 90s in the world of faxes and copiers, which was a very different time. When I decided I wanted to get out of that industry and look for something different, I interviewed at a friend's small company. Based on what I shared about what I was looking for, I wasn't a match for them, but my friend said he knew who was a match for me and sent me to his previous employer. It turned out to be my old trainer from when I first started in sales, and he was now the sales manager. It was a complete fluke, but I've been there ever since. Now I'm in my 18th year, working in a field sales role with enterprise organizations over a thousand employees, helping them look at new software systems to help their employees. My company has 56,000 employees, and over the years I've been the best of the best of the best multiple times. There was one year where I sold over $2 million in sales, which put me as the number one salesperson in my division in the entire country. I got my bachelor's degree and never went back for a master's, but during COVID I went and got my SHRM certification because I wanted to be relevant in the HR field that I serve, and I've maintained that certification for 6 years now. What really differentiates me is that I have a daughter with special needs who is extremely complicated, and I have to navigate a very different world with her. That's made me a very out-of-the-box thinker because sometimes you have to be super creative in my personal life to get things done for my daughter. I bring that same creativity into what I do professionally. I look to see how I can provide value, insight, and guidance, and that might not mean I'm going to get a sale from that. It's about doing good first, and if something comes from it, great. There's that quote by Maya Angelou: it's not what you said, it's not what you did, it's how you made people feel that they're going to remember.

Her Interview

Ten minutes with tracy

01What’s the best career advice you’ve ever received?

I used to reach out to people to figure out what they were doing right, and the biggest thing for me was when one person shared this with me: if you see a niche in the market, go after that niche, because that can really help you, since everything we do is sales volume driven. That really helped me when I made a decision back a few years ago about what I was going to sell. And you have to bring people along for the ride. Everything you do has to bring other people along, where you're either getting advice from somebody or you're helping somebody else out as well. It's not always just about you.

02What advice would you give to young women entering your industry?

I think the big things are work hard, never give up, and believe in yourself. And find someone to mentor you.

03What are the biggest challenges or opportunities in your field right now?

I think that HR teams are super lean, so they're asked to do more with less, and it makes it hard to necessarily navigate and maybe want to go through very large implementations. So a lot of people are just kind of staying put and putting band-aids over the systems that they have in place and not really being able to make large investments.

04What values are most important to you in your work and personal life?

Things are different for me because I have to navigate a very different world with my daughter. I look at things from a very different perspective, and I'm a very out-of-the-box thinker because sometimes you have to be super creative in my personal life to get things done for my daughter, and that's exactly what I bring as a very big differentiator into what I do. I look to see how can I provide value, how can I provide insight, how can I provide guidance, and that might not mean that I'm going to get a sale from that. It's about doing good first, and then if something comes from it, great, but the first thing that I want to do for anybody is do good. There's that quote by Maya Angelou: it's not what you said, it's not what you did, it's how you made people feel that they're going to remember.

Join Influential Women and start making an impact. Register now.