Tricia Aldridge

I attribute my success to staying eager and hungry to learn. When I did the program that allowed me to pivot into this industry, I was very eager and hungry to get new information and to learn. I never want to be stagnant - I want to make sure that I'm learning and growing. I'm always actively looking for ways to be proactive and really take a step back to ask how we can do things more efficiently, whether it's a workflow or any other process. I'm very big on efficiency and driving growth. I always tell my team that just because something has been done one way, that does not mean it's the best way. I think people say that, but they don't always change it, so I'm constantly looking for more efficient ways to work and improve. I've learned a lot about juggling and priorities, especially over the past five years, and I believe that staying adaptable and willing to take initiative has played a major role in my professional growth.

One of the most valuable pieces of career advice I’ve received came from my mentor, Jim Hoffman, who has played a significant role in shaping my professional growth. He emphasized the importance of staying intentional about my development—seeking out opportunities to learn, being open to feedback, and consistently challenging myself to grow beyond my comfort zone. His guidance reinforced that success is not just about technical skills, but also about building strong relationships, maintaining integrity, and approaching each opportunity with purpose and accountability.

I would tell young women to stay hungry and eager to learn. Don't be on the sidelines - jump in there. I always tell people that just because something has been done one way, that does not mean it's the best way. I think that's something people say, but they don't always change it, so I encourage women to be proactive and really take a step back and ask how we can do this more efficiently, whether it's a workflow or any other process. I'm very big on efficiency and driving growth. In the tech industry, it's very male-heavy, and I'm often in meetings with all men. There are some great mentors, but I think it's very important for women to learn from other women as well as contribute. So my advice is to stay hungry, be eager to learn, be proactive, and don't be afraid to challenge the status quo and look for better ways to do things.

I think the challenge right now is that it's just a challenging workplace for a lot of people. The consolidation aspect in the media industry, as well as tech and other fields, is daunting and kind of scary to a lot of people, myself included. But I also think there is opportunity in this. It opens up new partnerships and new collaborations with other companies and vendors. There's always room for people to kind of benefit from each other and contribute to a larger goal, so I see it as both a challenge and an opportunity at the same time.

In my work, I value continuous learning and growth above all. I never want to be stagnant - I'm always looking to learn and grow. I believe strongly in being proactive, taking initiative, and constantly looking for ways to improve efficiency and drive growth. I'm very focused on not just accepting the status quo but actively seeking better ways to do things. Personally, family is incredibly important to me. I have two young children, ages 2 and almost 5, and they keep me pretty busy. We love to be outside playing and doing sports together. I've learned a lot about juggling and priorities over the past five years. I value staying active and healthy - I've always been very into sports, and one of my personal goals is to get into a more concrete exercise routine. It's just a matter of carving out the right time for that while balancing the demands of career and motherhood. I'm in that season of busyness with the kids, doing whatever they want to do, taking little trips with them, and making sure I'm present for my family while also pursuing professional growth.